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Ten Questions with Compete
This interview features the chief marketing officer and product manager of Compete, Inc. They discuss how Compete competes with Alexa and Comscore, site metrics, and SEO practices.
We want more than a script
Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members, donors or subscribers. The sales script is a well constructed set of guidelines that support us when we prospect. Good sales scripts: * are purposeful – have a clear reason why you are calling someone; * use language the customer understands; * are designed for the benefit of the listener with it always being “the prospects choice” to accept or reject what they hear; * are brief and allow for questions and conversations; * aim to achieve a result – an appointment, donation, purchase, feedback, etc;
Who is your 'brochure' written for?
We are sick of apologising for our businesses not being able to live up to false expecations and promises too frequently splashed about with gay abandon in the marketing materials, annual report, PR hype et al that we are required to use.

Other cluetrain manifesto Related Articles

The Art of Passion
I was moved to write another manifesto on the nature of Dreaming in relationship with Passion.

The Seven Sins of Solutions
I introduced you to Matt May in January. He’s the author of The Elegant Solution and the ChangeThis manifesto called Elegant Solutions: Breakthrough Thinking the Toyota Way. He added a new manifesto called Mind of the Innovator: Taming the Traps of Traditional Thinking. Here’s an excerpt for you:
The most important thing to know about your strategic plan.
As part of the product development process for RapidInfluence we had numerous sessions with individuals both inside and outside of our target market. The purpose of these discussions were to work through the premises of our Strategic Planning Manifesto and to preview the first version of our product. One of the more insightful sessions we had was with Ian Smith of Portfolio Partnership and the author of The Smith Report, a must read for growth companies. In our session we discussed the need for companies to create strategic plans and more importantly to implement them. During our discussion, Ian rightly pointed out that success in strategic plan implementation was largely dependent on knowing what the status of various action items are within the strategic plan.
Get me a woman
Some of you may be wondering why my blog is called “Sell like a woman”. First, Sell like a woman is not a feminist manifesto nor is it a male bashing exercise. The creation of the title was inspired by an increasing body of research overseas showing that woman are often outperforming men when it comes to achieving real and sustainable results in sales and effective sustainable client relationships. This led me to begin my research project and the book I am now writing, also called “Sell Like A Woman”. I have always been curious about women and their success in sales and wanted to explore the concept here in Australia and develop some Australian-based research as well.
How, When and Where Buyers Want Content
Content is huge today. As my friend Paul Dunay said "Companies are in an arms-race around content." And I've been on my soapbox, talking about the importance of story-telling. (I'm still struck by the number of B2B sellers lacking customer-focused content today. It is shocking.) Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too - the BtoB Marketing Manifesto. (below)
12 Marketing-Takeways from the B2B Marketing Manifesto
One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page "rant" called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned. I'd like to share Doug's lessons with our fans.
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