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No Way to Treat “Friends” Facebook Nation gets its Magna Carta
The granting of Facebook nation’s Magna Carta by King Zuckerberg, is the result of a popular revolt that nearly instantaneously spread globally among its 175 million netizens with significant impact on public relations professionals

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Utah’s Trademark Bill; Opposed by Google
Utah's attempt at regulating the internet is opposed by most other states as well as major corporations.

Making it Easy for Customers to Say "Yes". How to Make Cross-Selling Work.
“Would you like fries with that?” Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales. Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention. This article explores the circumstances in which cross-selling can effective - and how to make it work.
Proctor & Gamble and Google swap employees
Temporary trading of employees in attempt to learn how other companies promote themselves
Focus on Five Areas Today to Close Business Tomorrow
All too often, salespeople focus on the wrong elements in their attempt to increase sales. They turn their attention to the features, benefits, and value-added aspects of their product or service in an attempt to differentiate it from that of the competition and ultimately convince prospects to buy. While these elements may eventually play a part in the presentation (more on that later), it is not the place to start.

Relationships: Giving Yourself Up Can Kill You
Are you giving yourself up to attempt to make someone else happy and secure? If you are depressed, you might be abandoning yourself to care-take another, which is not loving to either of you.
The Importance of Focus
Usually, it is difficult to reach a goal unless we aim for it. The importance of focus is mission critical in first, finding the target, second, adjusting the aim, and third going for it. All this usually happens in a mental mechanism that is outside our consciousness. To raise the potential for success in life, learning to focus helps to reduce clumsy tries and near misses. Effectiveness becomes predominant with the application of focus.
Local Store Marketing- A Process
If I can impress one key thought on a restaurant operator with regard to Local Store Marketing- it is this... ...Local Store Marketing must become a process NOT an event. By way of example, a trip to one high school to setup a fundraiser, only to have 12 people show up does not indicate that fundraisers are useless. That action only indicates that one attempt failed. A better approach is to attempt 3 fundraisers every month. The law of averages will favor the process. Most restaurant operators that struggle market out of negative emotions, they react and engage in random events of marketing madness that they hope will result in a home run. Plan multiple Local Store Marketing tactics for the year. Settle for base hits each month and you'll sleep like a baby.
Benefits of ISO 9001:2008 certification
ISO 9001:2008, that part of the ISO 9000 series that defines the quality management system requirements, clearly means many things to many people. There are certainly people with a vested interest in promoting its virtues and (sometimes) overstating its merits in the process. Some people might claim that it is but they are just plain wrong. There may well be a decent set of good business practices woven into that clumsy and badly written document, but the requirements set out in ISO 9001 are no more than a base line.
Why do clients really leave you? It may not be what you think
When a client is upset with you…when your spouse is angry at you when your teenager is ranting about some way you’ve wronged her again it very often is not what it appears to be. Yet, in our attempt to minimize conflict, we immediately react to the outburst and attempt to fix the problem they describe. But often, the outburst is just the surface wound, there is much more beneath the surface that needs to be tended to first if we ever expect to properly repair the problem.
Motivational Mousetraps
Sometimes when Leaders attempt to motivate people, they go about it in ways that are not very effective. This article explains the mousetrap when leaders attempt to motivate others.

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