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clunk Tagged Articles
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Cold calling is daunting. Got any tips?
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| Yes I do, in fact - Don't cold call! Not unless you are selling in a way that is radically different or fundamentally better than everyone else.
Then maybe you stand a chance, but the odds are stacked heavily against you. I couldn't tell you the last time a cold caller cut-through and engaged me emotionally over the phone. In fact, I dare say I have never purchased something from a cold caller.
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