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Marketing Creativity vs. Analytics
It is only responsible for Fast Company to publish an article about a CMO's balancing of creativity and analytics in its most recent issue featuring the top 100 creative people in business. We've seen too many cool and creative ideas and approaches to marketing flounder when it comes to what matters most to business-driving bottom line results.
Marketing Losing its Mojo? Not So Fast
Marketing analytics, market research, and innovative marketing tools (when used properly) can not only help an organization achieve its marketing and organizational objectives, but it can also help the marketer or CMO be more creative in his/her marketing efforts. When used properly, marketing creativity does not need to suffer from a CMO's focus on analytics and innovative tools (i.e. social media). Rather, the marketing analytics and tools will empower the CMO to be both more creative and more successful at achieving both marketing and organizational objectives.
More Thoughts on Marketing Analytics
MOs should be spending more time asking a set of difficult, yet critical, questions about their marketing strategies and efforts then working to develop a standardized set of marketing metrics.
Getting Face Time
Put yourself in the right place at the right time to get in front of that elusive someone.

Slash Your Marketing Budget
As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets.
The Role of an Interim Chief Marketing Officer
Are you considering what to do with your maketing department? Do you have/need a leadership transition? Well read on. Ms. Quinn gives you her perspective on how an Interim CMO might just be the answer. (As featured in Marketing Health Services, Fall, 2008)
Ever-Changing Rules: New Era Challenges For CMOs
With shorter tenures than ever, CMOs face new challenges in a world growing more and more complex over time.
Disconnected Marketing in a Connected World
Many executives have an uneasiness about marketing they find difficult to articulate. In many companies, marketing is a group of "creative" people who spend lots of money on projects that have no measurable return on investment. They are a necessary evil rather than a source of competitive strength. If you share this sense of disdain, this article may help you articulate what you are feeling and provide some real answers to give you some direction in dealing with it.

Fixed vs. Growth Mindset
Is the brain static or can it be changed? Is it a muscle or more like a bone? This article explores the idea of a fixed vs. growth worldview.

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