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We need more Antonio Lucios in this world
Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

Who Tells You the Things You Don’t Want to Hear?
Today's tip is a crash course on one of the key ideas in the new book - lifeline relationships.

Other cmos Related Articles

Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing
Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional advertising (print, radio, TV) spend by 7.9% while increasing their overall Internet marketing (online advertising, social media, search engine optimization) spend by 9.5%.

Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
A comprehensive study of Chief Marketing Officers finds their greatest challenge - generating high quality sales leads. “THE VAST MAJORITY OF CMO’S IN THE STUDY INDICATED THAT GENERATING HIGH QUALITY LEADS IS THEIR TOP CHALLENGE. NEARLY TWICE AS MANY RESPONDENTS INDICATED THIS WAS A PERTINENT CHALLENGE OVER ANY OTHER CHALLENGE LISTED.” Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs
Ever-Changing Rules: New Era Challenges For CMOs
With shorter tenures than ever, CMOs face new challenges in a world growing more and more complex over time.
CMO.com | Study Finds Marketers Don\'t Practice ROI They Preach
Too many CMOs are relying on gut instinct rather than data
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