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Ten Questions With Jackie Huba and Ben McConnell
Jackie Huba and Ben McConnell are the co-authors of Citizen Marketers: When People Are the Message. Their first book was called Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. As business advisors and speakers, McConnell and Huba have worked with Starbucks, Microsoft, Whirlpool, Discovery Education, PBS, and the Corporation for Public Broadcasting. They are also the authors of the award-winning Church of the Customer blog.

Other coca cola and mentos Related Articles

Make Yourself Stand Out
Did you know that on Coca-Cola's balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brand is good enough for them, don't you think it could do some good for you?

The Man Behind Coca-Cola: The Early Years of Asa Candler
It has become such an integral part of American culture that when the Coca-Cola Company tried to change the original formula for its flagship drink in the mid-1980s, the public backlash was overwhelming; the Old Cola Drinkers of America was even established and tried to sue the company. Today, Coke is sold in the stores, restaurants, and vending machines of over 200 countries. The company is one of the largest in America, and also the largest manufacturer, distributor and marketer of nonalcoholic drink concentrates in the world, with over $24 billion in revenue and 71,000 employees. The man behind all of that growth is Asa Candler.

Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Lesson #4: Look Hard to See the Mighty Oak in the Acorn
Everybody knows somebody who did not succeed, somebody who got caught in a web of difficult circumstances and could not find their way out in order to fulfill their goals. Pemberton had a good idea and a good head start, but he had never managed to get it off the ground. What was it about Candler that made him different? Why was Candler able to build Coca-Cola into the international success it is today and Pemberton was not?
Branding Research
Coca-Cola did not become the powerful brand that it is today just because. From Coca-Cola to McDonald’s to Nike, all of the companies with some of the most powerful and memorable brands in global history became so memorable precisely because they engaged in a careful and well-planned out strategy of branding research. If you want your company to become a recognizable brand, you can’t just sit back and let it happen. You need to get out there and make it happen.

Putting the fizz into flexibility
How do you address the issues which affect women returning to work after having children? For Coca-Cola Enterprises Ltd, you start by finding out what women who have done it think.

Why Personal Branding Your Online Business Is Important
What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret
Coke proposes Chinese model to its Indian Franchisees
Beverage maker Coca-Cola has asked its independent franchisee bottlers in India to weigh a new distribution and manufacturing model it follows in China, said two officials in direct knowledge of the development.
Coca-Cola to invest $121 mln in new India plant
Coca-Cola Co plans to invest up to 5.5 billion rupees ($121 million) in a new plant it would set up in south India, a senior company official said, as it expands capacity in one of the fast-growing markets.
Learn the Secrets of Automatic Influence for Your Internet Marketing Business
A key skill for Internet Marketers to master is the use of hypnotic writing, sometimes referred to as copywriting, suggests Mike Farrell with aspenIbiz. Read this short post to learn the secrets of how Coca-Cola, one of the world’s foremost practitioners of advertising, has mastered copywriting and influence in the stories they tell about the benefits of carmel-colored water.
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