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The Secret to Finding the Three People Who Will Change Your Life
That’s the crux of the Who’s Got Your Back message, the vital need for a handful of deep, trusting relationships with people mutually invested in your success. Now: How to find them?
When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are – the ones you want more of. Once you’ve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
The Law of Average
I was working with a fairly large company recently on their business strategy, and how they were going to get their whole team engaged so that everyone was pulling their own weight, and everyone had a passion for the growth of the company. The idea was, if everyone could work together, productivity would increase, business relationships would flourish and the end of year bonus would be much bigger. Their goal was to be above average over all of the competitors in their market. That was the plan...
Earning a living by following your passion doesn't happen by chance
Intrepid entrepreneur and home staging expert The Staging Diva, talks about the role timing plays in the journey toward making a living by following your passion.
Distributing from Day One
Start-ups - don't delay distribution decisions.
Entertainment Usage Keep Changing, Growing
The world of content and entertainment is changing right before our eyes. People want their entertianment on their big screen, on their PC, on their mobile whatever. The "pro" content providers (the dudes/dudettes) who earn the big $$$$ are really trying to figure out what YOU are doing wrong! Their weekly schedule is good. It's logica. It's what consumers want. Should be they change it enough. But then there's that pesky Internet stuff and suddenly people can get their content when they want...day/night, home/office/round-the-globe. That sorta, kinda sucks. How do you charge big $$$ for advertising when people don't all watch at the same time? Why are folks screaming out their windows? What are they saying? We think we know but find out more on this link.
Coming to Terms With the Past
An article of 1400 words describing how to forgive, to come to terms with the past, and to let go of the emotional energy that is carried from yesterday and yester-year.
Dont Get Caught In the Trap The BIG Difference Between Personal and Business Branding
When you’re all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, “Where’s the line between me in my business and the business in me” ?
Content Your Way!
Entertainment Usage Keep Changing, Growing. Internet-based video content development/ delivery provides a significant opportunity for individuals and organizations -- even those with very limited budgets -- to connect directly with consumers. Mini-ads, mini video segments are economical to produce and with a minimized sell approach can produce outstanding returns.

Other cocoon Related Articles

The True Colors of struggle
The key here is to embrace the struggle. Why? Because it’s going to come, period. It’s a 100% guarantee that you will struggle at times in your life. It‘s like death, people are so afraid of death yet it’s the one thing you know with total certainty that it will happen. Let’s get back to embracing the struggle. As the #1 Online Life Coach I have some ultra successful high end clients and one of the most popular questions is: “Evan, why is it so hard? “ My answer is why is it so hard for them to understand that the struggle is what brings out the greatness. The struggle in the gym is what makes the champion athlete, the struggle in the cocoon is what properly develops the butterfly’s wings, the struggle in refining Gold and Diamonds is what makes these stones so precious.

When is the Right Time to Rebrand?
Rebranding is much like the caterpillar to cocoon to butterfly evolution. After time in a cocoon your business has matured, your competitive advantage is becoming apparent, you know who your favourite clients are – the ones you want more of. Once you’ve been in business long enough and have some experience under your belt, you can seriously tackle your competitive advantage. From these experiences, processes and case studies you can draw a true differentiator. How you do what you say makes you different, often becomes what makes you different. If you figure this out, it should become the basis of all your messaging and marketing tools.
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