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When is gigahertz a proper noun?
Marketing Communications needs strong advocates if it’s to do its job well.

Other cogent argument Related Articles

How to Get the Attention of a Venture Capitalist
At the Elite Retreat I gave an off-the-cuff answer to a question concerning getting the attention of venture capitalists. My buddy Wendy Piersall blogged about my answer, and it was a very popular. However, to truly help entrepreneurs, I’d like to provide a cogent list of the tips to get the attention of a venture capitalist.
Brand Management - Grateful Dead Style
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.

How to Make Sales and Marketing a Doable Strategy
It’s kind of like the old argument, what came first the chicken or the egg. Only in business it’s what comes first sales or marketing.

Reorganization protects entrepreneurs prior to the company turns out to be in utter distress.
Restructuring a company in distress, prior to the stage, when a company falls into low financial waters is conceived as a cogent option, which requires following the requisite legal procedure as would achieve the ultimate objectives.

C-Level Sales Training Tip 21- Eliminate Low Price by Differentiating
Price battles happen because the C-Level decision maker doesn’t see a reason to pay more. Learn how to show differentiation where it counts and eliminate the low price argument.
Outdoor Billboards - How to Overcome the Money Complaint from a Potential Landowner
Periodically, you will come across the landowner of a potential outdoor billboard location that throws up an unusual response: “it’s not enough money”. But not in the “I want more money” argument. That’s just a part of negotiation. Instead, the argument is “I don’t mess with anything that pays such little money, so get out of my office”. You can get this response even when the amount you offered is quite large, like $1,000 per month.
WHY WORK?
I was recently accused by a friend as a “WORKAHOLIC”. And, yes I occasionally do log in quite a few hours in a week. But my argument (and I’m sticking with it) to this accusation was surprisingly easy. I told him with some emotion and honest conviction that “I AM NOT A WORKAHOLIC!”

Liberal Friends: Is This OK With You?
Wasn't America better when we had an objective presentation of the facts and the people made up their own minds? Liberal friends, weren't YOU better when you had to present a cogent argument for your proposals and win a fair debate over your opponents? I love my friends, even when I disagree with them... so I have to ask, is all this stuff OK with you...?
Four Generational Clash Points at Work
An argument can be made that the different generations represented in the workplace view work in four ways that can create conflict that must be managed to ensure full engagement.

Employer Choices Concerning Concealed Carry Act... To Ban or Not to Ban
Private businesses and employers in 12 states to most recently include Wisconsin are faced with the decision to allow concealed weapons carry on company premises. The argument against banning weapons lies largely in the statistics and in the liability. The argument for banning weapons lies largely in perception of safety and in the ability to attract, retain and engage a productive workforce comprised of people unaccustomed to concealed weapons carry and its perceived threats. This article explores all sides of the issue and legal requirements.

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