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How to transform performance
Can the performance of any individual or person be transformed? In almost every case: “yes”. But it requires a different type of leadership from that which we normally encounter.
“If you were put on trial as an expert,
“If you were put on trial as an expert, would there be any evidence to convict you? The fourth characteristic of high performing salespeople is expertise. Expertise is the element of the law of authority. The law of authority says, “if you are perceived as an authority or expert, trust is enhanced.” We trust experts. We trust experts who testify in court. We trust doctors who have been trained well and are experienced in their field. How would you feel if, while seeing a doctor, who said to you, “You need an operation, I’ve never done this one before, but I think I can do it?”

The Positive Power of Saying "NO"
Niquenya D. Fulbright, a Chicago area executive life coach, professional speaker and corporate trainer, examines the subject of setting boundaries in the workplace. She identifies some reasons why business professionals have trouble saying "no" and identifies why it is important for them to do so.

Other cognitive dissonance Related Articles

The SEO Halo Effect
The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them. (as defined by Wikipedia)

Awaken Your Brand's Cognitive Itch
The term 'cognitive itch' was first used by James Kellaris of the University of California to describe the experience of music that gets stuck in your head and you just can't get rid of it. This same phenomenon can result from watching commercials, Web-videos and even full-featured multimedia websites.
BOOK REVIEW: Primal Leadership: Realizing the Power of Emotional Intelligence (By Daniel Goleman, Richard Boyatzis & Annie McKee, Harvard Business School Press, 2002, ISBN #1-57851-486-X)
While a leader's technical and cognitive skills can be developed in a fairly straight forward manner, the critical competencies based in emotional intelligence (EQ) take longer and require more persistence and, frequently, courage. This book offers steps to enhance your own EQ so that you create greater resonance—vs. dissonance—in your dealings with your staff and others in your organization.
Palindromes Make You Live Longer
Dr. Yacoov Stern at College of Physicians and Surgeons, Columbia University says, Cognitive-Reserve permits you to reduce dementia and Alzheimer's by lifelong learning.
The 4 main Stress factors and how you can reduce their impact
How to live better by making small adjustments in your diet and life style. How to influence your cognitive filter and raise your trigger factor.

Rethinking Cognitive Skills Testing for New Hires and Promotions
Hiring managers need to make accurate assessments about the cognitive capabilities of potential new hires and those up for promotion (e.g. handling complex information, identifying priorities, and making effective decisions). A hundred years of IQ testing has, however, distorted the image of cognitive assessment to the point where it has largely gone out of favor. No single score can reflect the complex interaction of cognitive, motivational, psychological and contextual factors that impact on thinking.
Lesson #2: “I watch and learn. And I’m still watching and learning.”
Armed with both a Bachelor of Engineering and an MBA, Wilson has taken his fair share of educational courses, but the one he found the most valuable was one called “Consumer and Buyer Behaviour”. “It helped me understand things like product differentiation,” says Wilson, “how to make marketing memorable; advertising; the impact of brand logo and positioning, and post-purchase dissonance.”
Understanding NEUROMARKETING: NOT INTO ONE NIGHT STAND
Giving SOCIAL/relationship marketing paradigm a new cognitive meaning. How consumers retain, memorize and evangelize Certain brands while others simply get ignored?

NEURO-EMOTIONOMICS: The Consumer-Brand Love Chemistry
NEURO-EMOTIONOMICS: mixing cognitive ingredients of the new love potion AND UNVEILING THE HIDDEN agendas

Clapping Hands Sharpens the Brain in Children
Did you know that this simple activity can boost the development of motor and cognitive skills in children ages 6-10?
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