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Does Your Website Need a Magic Act?
Most companies sell a variety of products or services, but they are not all created equal, some are more important, and more profitable than others. At the heart of any website design project is the underlying goal of attracting attention, and directing that attention to the product, service, or concept that is being marketed. In that regard, an effective website sales presentation is a lot like a magic act

Other cognitive scientists Related Articles

Old New Ways to Motivate Employees
Over the last quarter century, I have studied and taught the theories on motivation of Taylor, Maslow, Herzberg, McGregor, Argyris, and McLland. Although each of those management and behavioral scientists has tackled the topic from a different point of view, defending his opinion with both theoretical research, observation, I find Herzberg’s theory the most practical and easy to implement in the workplace. Naturally, the work of all those scientists complements the whole approach to the very important topic of motivation, but herzberg’s points more clearly at the satisfiers and dissatisfiers in the workplace. His focus on the job content as a lasting motivator qualifies for more analysis and serious consideration.

The SEO Halo Effect
The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them. (as defined by Wikipedia)

Awaken Your Brand's Cognitive Itch
The term 'cognitive itch' was first used by James Kellaris of the University of California to describe the experience of music that gets stuck in your head and you just can't get rid of it. This same phenomenon can result from watching commercials, Web-videos and even full-featured multimedia websites.
Palindromes Make You Live Longer
Dr. Yacoov Stern at College of Physicians and Surgeons, Columbia University says, Cognitive-Reserve permits you to reduce dementia and Alzheimer's by lifelong learning.
The 4 main Stress factors and how you can reduce their impact
How to live better by making small adjustments in your diet and life style. How to influence your cognitive filter and raise your trigger factor.

Rethinking Cognitive Skills Testing for New Hires and Promotions
Hiring managers need to make accurate assessments about the cognitive capabilities of potential new hires and those up for promotion (e.g. handling complex information, identifying priorities, and making effective decisions). A hundred years of IQ testing has, however, distorted the image of cognitive assessment to the point where it has largely gone out of favor. No single score can reflect the complex interaction of cognitive, motivational, psychological and contextual factors that impact on thinking.
The Effect of Mood on Work Performance
American scientists have finally proved a widespread opinion that nothing effects the productivity of our work more then mood.

Understanding NEUROMARKETING: NOT INTO ONE NIGHT STAND
Giving SOCIAL/relationship marketing paradigm a new cognitive meaning. How consumers retain, memorize and evangelize Certain brands while others simply get ignored?

NEURO-EMOTIONOMICS: The Consumer-Brand Love Chemistry
NEURO-EMOTIONOMICS: mixing cognitive ingredients of the new love potion AND UNVEILING THE HIDDEN agendas

Clapping Hands Sharpens the Brain in Children
Did you know that this simple activity can boost the development of motor and cognitive skills in children ages 6-10?
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