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The Long & Short of It -- Long Copy Versus Short Copy
There's an age old debate about long copy versus short copy. Which is more effective in marketing? TThe long and the short of it is that both are effective when incorporated in your overall strategy.

Nine Ways to Network More Effectively
One of the best ways to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.
Promotional Industry Misses the Boat
People love to receive FS (Free Stuff);

Other coincidentally Related Articles

When you’re the Top Dog - Three keys to leading like a professional
Judging by the way we elect some of our political leaders, you'd think that the three most important qualities for leadership are: popularity, an outgoing personality, and loyalty to your supporters. Coincidentally, these just happen to be three characteristics that are often used to describe the average family dog. Hence, there's much more to effective leadership than what's often perceived on the surface.
Ever heard of LoveSelling Read on despite the name
Some entrepreneurs don't see themselves as sales people, because 'sales' is an unpleasant activity for them. Yet, their very existence depends very much on a successful sales strategy. My approach is 'positive sales' - a consultative approach to focusing on providing service first and selling next. Coincidentally, a German Business Guru has come up with a similar idea: he calls it "Love Selling"!

Do you have to be lucky to be successful?
Do you have to be lucky to be successful? I take time to think about my articles and an idea for one came up a couple of months ago and coincidentally whilst thinking on the topic, an associate sent me something on the same lines as my thought process.
Coin Laundromats - Secret to Getting More Customers and Business
If you want more customers and more profits from your business, you'll want to read this amazing success story, and find out how you might benefit from it. I was chatting with my good friend, Jim Kaspari, the other day to find out what he's been up to. Jim has been a business coach and marketing consultant for the last 5 years and has helped hundreds of clients in 6 countries improve their businesses. He told me how he recently got this new client who owned some businesses, including coincidentally, a couple of laundromats. His client was having some big problems and asked Jim for his help. When I heard what Jim did for his client, I told him that I wanted to share this experience so others could implement some of those same strategies and start ramping up their businesses.
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