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Be Direct!
Sometime in sales, getting what you want is simply a matter of asking for it.

Sales: Tips for Cold Calling

Wwhen you Cold Call - whilst your goal is to create life-long customers, the purpose of a Cold Call is to take Suspects to Qualified Prospects. What I mean, is that when you Cold Call on someone, you SUSPECT they could use what you're selling, but you're not certain. After you've called on them and discussed what your product can do, you will know if the Suspect is really a fit for your product or not. Once you have a qualified prospect, you then focus on converting them to a customer, and then to a life long customer. How do you qualify a Suspect to a Prospect? You need to know who your target customer is - I discuss this in Finding Your Niche Part 1: Listen To Your Potential Clients - only when you know the clients who will best suit your business.

Face-To-Face Vs. Phone Sales: A Case Study

I recently was halfway around the world, meeting a new business partner, and found myself in the midst of a seller’s nightmare: I had to do an in-person prospecting call on one of the world’s largest banks, with an unfamiliar business partner, with no idea of the reason behind the cold call, or the people who would be there. When I was picked up from the airport I was told of this meeting, and there was no one available to discuss anything with me until we were at the client site. Nightmare.

How not to make a prospecting call

A woman from Australia recently called me on a cold call. She started by calling me ‘Sharon.' For those of you who know me, I refer to myself as Sharon Drew. Folks who call me ‘Sharon' are either making a cold call, or haven't read my books or blogs. I have a long history with this problem, so playfully said, "Ah. You don't know me well. I call myself Sharon Drew and I use both names." [Note: for those of you who study Buying Facilitation® I suggest you begin calls with strangers by giving your own name, saying it's a 'sales call' and then asking who you are speaking with, even though you may have a name in front of you.]

How to Never Place a “Cold” Call Again or Be Rejected, and Prospect Successfully
Nobody likes cold calling, and for good reason. Most of the time, cold calls don't work and end up wasting everyone's time. Smart Calling gives you a new and better approach to winning the quality sales that drive growth and create opportunities.

“Cold” Calling Might Be Dead, But Not SMART Prospecting
It's a fact, if you want your business to succeed, you must prospect for new business. The difference between placing a "Cold" call versus a "Smart" call, is knowing what to do both before and during the prospecting call.

What’s the buyer’s responsibility?
I was going to call one of my books “I’d close more sales if it weren’t for the buyer” thinking that people would laugh at the silliness. But when I got an immediate standing ovation from 600 people when I said this, I realized that sales people believed it, ridiculous though it is. It’s like saying I’d have had a better birth if it weren’t for my mother.

Kick your upline's butt by getting fast MLM leads
If you are looking for fast MLM leads, you want to know about this because it could make or break your success in your MLM opportunity.

Sales Scripts - 5 Cold Calling Strategies
If you have been in sales any time at all, one of the biggest challenges to new salespeople is the telephone. The fastest way to cover a lot of ground quickly is by telephone. How do you conquer the phone?

What approach should I take when cold calling?
I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you.

Has cold-calling ever worked for you?
Many salespeople make the mistake of treating in-bound calls as easy wins or a guaranteed sale. However, my experience suggests you need to engage customers in the same way, don't skip steps in y0ur sales-process, and never assume they have buy-in just because they called you, as they may also have called three of your competitors.

Doing The "Right" Thing, Just A Little Too Late
There are so many missed opportunities because we fail to act and do what we know is "right" or would be "best". Why? Maybe because we fear having to go to bat for an employee, or because we don't want to cash in our chips for that particular person, or because of our own fear or insecurity. Don't let opportunities go by.

How You May Be the White Rabbit in Sales and Losing More Than Just Time
Are you feeling like the White Rabbit in Sales? Rushing around, late for this or just barely on time for that? Read about an important study that connects time to leads and how you maybe losing more opportunities than you realized?

Increase Small Business Sales – Stop Asking for Referrals
Why would I tell you to stop asking for referrals when every sales “trainer”, sales manager, or sales mentor you’ve ever met tells you to ask for referrals? Oddly enough many commonly held beliefs are based on myths rather than facts...

My boss wants me to cold call, but I have call reluctance, because I'm not very good at it, any ideas? Help?

Words are meaningless without emotion and emotions are very hard to experience over the phone. In fact, over 50% of communication is achieved via non verbal cues, such as facial expression, gesture and posture. That means most cold-callers, even the really good ones, are still limited by these phone related challenges. So be mindful, if you are choosing the telephone as your initial point of contact and introduction with a potential customer, you are already on the back foot, which means you need to work smarter.

The Internet killed the Telemarketing star
How many times have you picked up the phone expecting to speak with a potential buyer - to only hear the desperate words of a seller introducing themselves and asking for the owner of the business? Yet another selfish salesman hell-bent on taking your valuable time and energy to try and sell you something you don't need or ever want.

Telemarketing: When to Use it.
Telemarketing can be a powerful tool to generate and nurture leads, process orders, keep data current and improve the efficiency of all your sales and marketing activities.

Cold Calling Tip: Turn a Cold Call Into a Warm Call
If you use the telephone to generate new business, and you should be, then you need to know how to turn a cold cll into a warm call. This fantastic article will show you how.

Cold Calling Techniques - I wonder if you can help me?
Busy executives are sick of being approached and sold to in the same 'old skool' ways by pushy sales people. My recent experience hiiting the phones to sell advertising on behalf of one of my clients proves my ideas that there are a ways prospecting on the phone can be done.

Prospecting For New Business - Cold Calling
Many people think business generation is about picking up the phone. Effective business generation begins with an effective prospecting plan. This article shows you where to start

Cold calling is daunting. Got any tips?
Yes I do, in fact - Don't cold call! Not unless you are selling in a way that is radically different or fundamentally better than everyone else. Then maybe you stand a chance, but the odds are stacked heavily against you. I couldn't tell you the last time a cold caller cut-through and engaged me emotionally over the phone. In fact, I dare say I have never purchased something from a cold caller.

Advanced Sales Training - 8 What-to-Do’s About Cold Calling
We all need new customers. Cold calling seems to be our default tactic and everyone will agree, it's highly inefficient and very demotivating. So here are 8 actions to take to make it work better for you.

CONNECTING IS NOT ENOUGH: The Top Ten Ways to Ensure Your Networks are More Effective and Produce Results

Last month I wrote in my blog about a friend of mine who struggles to get any return from his networking despite always being generous with his time, his contacts and his support. I got a lot of feedback on the piece, with many people either recognizing themselves, or people they know well, in the description of my friend. So why do so many people struggle to attain a real return from their networking? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.

Create Email Subject Lines That Draw Prospects In
Email is now the preferred prospecting tool, far surpassing the phone to the relief of many sellers who hate cold calling. Yet it hasn’t necessarily made prospecting any easier. Response rates are low and many sellers are discouraged by how difficult it is to engage contacts.

How to build your Confidence
Wouldn't it be great to be able to go through every day feeling good about the decisions you make? Some people just seem to be full of self confidence, they have true belief in them selves. They are happy and fulfilled living the lives they choose wiithout fear or regret. How do they do it?

Cold Calling - Tips to make it easier
An article giving ways to motivate yourself to make cold calls.

Win More Sales Using An Effective Sales Approach that Includes Small Steps and Giant Leaps
What is your sales approach? Is it effective meaning are you doing things right? Maybe the words of Astronaut Neil Armstrong when he was the first man to walk on the moon have far more meaning to you as a sales professional that you realize?

How by Being Captain Focus It Instead of CaptainWing It Will Increase Sales Even When Cold Calling
Today, it happened again, another cold call disaster by a Captain Wing It who called me attempting to sell me his services. Then after his poor sales performance, he had the audacity to ask for me to make some referrals. Has this ever happened to you?

Expectations- A Sales Attitude By Any Other Name
Years ago I read something that Zig Ziglar wrote: Attitudes are habits of thought. Pretty simple definition, but incredibly powerful. How many of our thoughts are really sales attitudes including expectations?

The Truth About MLM Multi-Level Marketing!- FINALLY EXPOSED!
Why are more and more people dropping there MLM companies? In MLM you need a small army to make any real money. Why? Also their market is saturated and most companies marketing stratigies are outdated. Why is that? Well learn the proble and solution here. In this article find out the truth about MLM Multi-Level Marketing.

What Not to Do on a Cold Call Email
Sometimes it is truly impossible to reach a prospect by telephone - and for some prospects email is their preferred form of communication. While nothing beats the direct interaction of a live phone call, sometimes instead of a cold call you simply have to send a cold prospecting email. If you do so, however, be careful. Don’t let this happen to you…

Why Sales Professionals Should Never Prospect
Prospecting is a monotonous, low output activity that sorts through hundreds or thousands of suspects to produce a handful of prospects. Sales professionals must never waste their time perfornming this activity to gain clients.

How To Cold Call Effectively: What To Say First

“When prospecting via phone and the contact picks up, do you ask for their time? Or do you go into your spiel?” This question was asked on Linkedin and below is my public answer: This is a great question and there are many ways to approach this. Assuming this is a pure cold call and they are not expecting your call, the first thing I would recommend doing is put yourself in their shoes. What would you want to hear? How would you want to be treated? Start there and you might find your own answer…

No one sees a Naked Telemarketer
In my humble opinion, cold calling is a waste of time. When was the last time you purchase something from a cold call telemarketer?

Finding new customers when times are tough
Finding it hard to get new customers at present? Here are a few ideas that will help you succeed.

Cold Calling Get over the fear and improve your success
Most sales people hate to cold call. It is frequently considered by many to be the single most stressful part of selling. So much so that many people have given up this noble and proud profession for non-selling positions. There are actually several reasons why sales reps consider cold calling one step below getting a root canal.

Measuring Marketing Results in 2009
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

Introducing ADSPORT, the lead generation phenomenon that really delivers
If you're in business or sales, you need leads. Leads turn into sales and that means staying alive. How much time and money have you spent in the past, without really knowing what return you got? Worse still, can you remember campaigns that you ran, that delivered NO results? There is an old saying “Together we stand, divided we fall”. Lead generation is no different!

Why Cold Calling does NOT work, using traditional methods

So what is the secret to highly successful cold calling? Why is it that some people always seem to get the appointment? Do they use some new fangled tricks that you can only learn at hugely expensive telesales training courses? If you want to find a simple way of boosting your sales, using the phone, without the rejection, then read the rest of this article. So what do you do next - you ask them what I call a "problem statement" question.

How Persistence & Patience Can Help You Succeed in Sales

Several years ago when we had our new home built in Las Vegas, we immediately put in a pool and hot tub. Of course the pool company convinced us that we needed a waterfall as an added design element for the pool. Several more thousands of dollars later, we agreed. When they got to the point when they started to build the waterfall, a very large crane showed up in the street adjacent to our house, along with a flatbed truck with these gigantic red boulders. I asked the project manager what that was all about, and he said, “That’s your waterfall.” I said, “No way do we want a giant pile of rocks,” in which he replied, “Just be patient and you’ll see.” So the crane lowered these small mountains into our yard and shortly afterward a crew of waterfall builders showed up.

Who Should Your Sales Force Call On
It's not always obvious. If your company sells oil drilling rigs to oil companies, then your salespeople know who to call on. If your company sell luxury cars to wealthy people, you know where to find your prospects. But what if you sell products or services that could be sold to a much broader range of customers or clients? Who should your salespeople call on then?

Cold calling is part of any sales process
Lessons learned from many years of cold calling

Give Your Business a Short And Quick Marketing Blitz
Want to give your business a some new ideas and make concentrated effort to obtain new customers? Why not take on a student or more experienced person for a few months and have a marketing blitz?

Increase Sales By Just Eating More Frogs
Have you ever considered that you could increase sales by just eating more frogs? Learn how you can do just that.

Is Email Hiding Your Personality?

Email is so much easier to use for prospecting than the phone. You can write it at any time day or night. You don't have to worry about being hung up on and you won't catch your client "at a bad time." But it's also easily deleted with no response. When you put yourself into your email, your chances of getting prospects to respond escalate. You stand apart from the other sellers who blend together as Inbox clutter.

The easy way to increase your sales
The sad fact is that most salespeople tend to forget to keep in contact with their customers once they have sold them their particular products/services. Shocking don't you think

The Best Way to Approach New Clients
As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients.

Increase prospecting results by integrating your touches
Connecting with prospects for the first meeting requires persistence, consistency – and simply wearing them down. You can speed your access time by integrating your communication strategy with multiple connection methods without frustrating prospects.

Sales Training Tip – What to say and how to say it
'What's in a word' is a series of words and phrases which will help you put together a well PLANNED Sales Presentation when dealing with customers either face-to-face or over the phone.

The Self Promotion Piece - Bringing a Graphics Standard into the Business World

All business owners are familiar with the corporate brochure, but rarely is it utilized in the same way by companies in non-creative fields. Most corporate brochures end up serving either as extended ads (too obviously self-serving, unless the ad is the purpose), or dry company profiles (which are, well, dry). I often suggest a more creative approach to my clients… a “show” rather than “tell”.

Prospecting with a Plan
A good pool of prospects is one of the keys to a successful selling career. Knowing how to prospect effectively keeps a career vital, and is truly the lifeblood of sales. Yet, so many sales professionals overlook the crucial element of having a prospecting plan. With a plan to follow, you can measure your efforts and results.

Warming Up Cold Calls
In today’s day and age, a cold call telemarketing call is about as smooth as vinegar. To warm up your approach and improve the effectiveness, use a little honey in a warm cup of tea and it will go much farther, and be more effective.

Referral Based Selling

Did you know that: • 40% of sales people are failing in their sales careers? • 45% of all sales people earn the average income for their industry? • A typical sales person devotes only 10-20% of their time to actual selling because a large proportion of their available time is devoted to cold calling? • 85% of all sales people do not generate enough quality referrals? • Sales people who actively seek and exploit referrals earn 4 to 5 times more than sales people who don’t? • Referral business closes and converts more than 70 percent of the time?

Sales Success or Dead Cat Bounce?
Who doesn’t want to succeed in sales? And if you listen to some of the so-called experts you’d have to be nearly incompetent not to succeed in sales. The catch is you aren’t getting the whole story.

Lead generation as an expression of your brand
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand.

Interview Techniques for Employers
Interview techniques for employers. Most employers do not know why or how to interview, and either spend the time asking silly questions, or telling the interviewee all about themselves. This guide is aimed at advising employers on the need for affective questioning and how to do this.

10 Steps to Getting More Referrals

At my workshop, web cast or tele-class I have people tell me their business comes from word-of-mouth marketing. Wouldn’t it be great to have even more referrals coming your way? Just think of never having to make an outbound cold call, or work endlessly at designing your next winning marketing piece. More often than not, we merely need to create a communication plan of action to simply generate endless referrals.

He Who Hesitates…waits…and waits…and waits…

A favourite quote from Henry Ford ‘Whether you think you can, or whether you think you can’t: you’re always right’. How does that apply to you and your business? Why do some people work excessively hard and never seem to get anywhere whilst others just seem to be complete and utter money and success magnets!? How many ‘no’s’ and knock backs will it take for you to hesitate...and wait…and wait in your business?

Cold Calling Winning Attitude
While cold calling, as well as in all communication, 3% is verbal and 97% is non verbal. It’s all about your attitude.

Finding Your Own Selling Style: A Key to Sales Success
Many salespeople struggle because they try too hard to copy or "model" successful role-models - without realising that a lot of what their role-models do is intimately tied-in to their personality and their experience. To truly succeed in sales you need to achieve the same outcomes - but develp your own style of doing so.

The Lost Sale
Many of us are guilty of giving away our time. I’m not suggesting you keep from contributing time to worthy causes but your sales day is not time for charitable concerns-- time for revenue generation. Sometimes, we forget.

Make Time for Sales`
The SBA states that 90% of all businesses fail in their first 5 years. They can blame it on location, credit, competitors, economy-- but the real reason is not enough business. Business owners wear many hats and can easily make excuses for being busy. But they must focus on that top line, or little will make it to the bottom.

How to Avoid Getting Off Track When You Cold Call

Let’s say you’re on a cold call, and it’s going well. You have a strong connection with your potential client. But the conversation starts to wander off the topic. And you’re not sure how you can regain focus without the other person feeling pressured. Well, the traditional sales approach tells us to always focus on getting the sale. So when cold calling conversations start to wander, we’re taught to bring the focus back to our linear sales road, including having the potential client answer certain questions. The problem is that these questions only look like parts of a conversation. They’re actually covert attempts to make others to believe they need our solution.

Make Cold Calls More Successful- Stop Focusing on the Sale

All the sales gurus have been teaching for years that you must be enthusiastic and aggressive in cold calling tactics. You’ve been trained to focus on the sale and move cold calling conversations toward a sales conclusion. What would you think if I told you to surrender your sales agenda entirely? The new sales mindset actually does just that. It brings cold calling out of the dark ages where you’re going into battle almost as soon as you dial the phone. It lets you get rid of “pitches” and “strategies” and “closing techniques.” And instead, you can become a real person again.

How to Handle Objection When You Cold Call

We’ve all had the somewhat startling experience of thinking things are going really well during a cold call, and suddenly someone pulls back on us. They give us an “objection,” or just say something to end the conversation. Most of us have been trained to overcome objections during our cold calls, and keep moving forward. The thinking is that if you’re persistent enough, then you’ll make the sale. In other words, we’re supposed to bypass people's objections and concerns because we’ve already decided for them that they should buy what we have to offer.

How to Cold Call With Respect

What happens when you’re talking with a prospect during a cold call and you start to realize there isn’t an honest “fit” for your product or service? Your prospect doesn’t have a problem, hassle, or challenge that your product or service solves. Well, the old cold calling mindset is “Chase everybody possible and focus on the sale and never take no for an answer!” So how does this new cold calling mindset work? Well, if you keep trying to push people into something they don’t want, you increase the chances of them rejecting you.

Why Inbound Calls Are Really Cold Calls
We all think that incoming calls and “leads” should be easier because they’re not cold calls, right? Well, when you think about it, why aren’t they? Most of the time the other person is just looking for something and isn’t ready to make a decision yet. But we get so excited that we begin to “sell” anyway because it seems so much easier.

When Cold Calls Become a "Dog and Pony Show"

What happens when you’ve made a cold call and your prospect invites you to make a sales presentation? At this point, you might have a hard time creating a two-way conversation because you’re forced to go in with a canned sales pitch and try to get them to buy your solution. After all, you do believe in your solution don’t you? You can help most people, so all you have to do is show them how. Oh, and in the end, get them to buy. Be sure to ask for that order at the end of your presentation.

4 Secrets to Successful Cold Calling
In the world of cold calling, there can be a lot of negativity. It’s not easy to talk to someone you haven’t met – especially when you experience rejection so much of the time. Most people who sell really dislike cold calling, and I don’t blame them.

Top 10 Ways to Take Customers from Your Competition
Your competition is the best place to find people already buying your products and service.

6 Surefire Ways Copywriting Can Build Your Business
AWAI Wall-of-Famer, Heather Robson, reveals six ways people can use their copywriting skills to get clients.

The Four Major Steps in Sales
By definition, a sale is the act of meeting prospective buyers and providing them with a product or service in return for money or other agreed upon compensation. A sale is an act of completion of a commercial activity. The "deal is closed", means the customer has consented to the proposed product or service by making full or partial payment (as in the case of installments) to the seller.

Develop Your Cold Calling Techniques
If your job requires you to make cold calls and you don't enjoy a high success rate, here are some tips to help you get your foot in the door.

Warm Up to Cold Calling
Cold calling: For many of us, the word "cold" is the key. Just the thought of picking up the phone sends a chill up our spines. Unfortunately, if we approach cold calling with an attitude of negativity, we’ll communicate that attitude to the prospect.

Salesperson Wimp-Out: I Need Help
"Boss, if you come with me, I think we can close this one." How many times do your salespeople run to you with that one?

Be Referable

We have all heard the old saying, "it's not what you know, it's who you know." Well, there is a lot to be said about that. Look back on the business you have won recently. How much of it came by referral from someone you know, versus a cold call to a prospect or an inquiry directly to you or through your website? Like many of the business people I meet, the majority of their business comes by referral.

Part Five - Prospecting for More Sales
Part Five of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

How to Get All the Clients You Can Handle Banging Down Your Door
Article Writing: If you like writing, articles can quickly increase your standing as an expert. Write your own newsletter to regularly get your wisdom in front of clients and prospects. Articles published in magazines and newspapers make you an instant expert. And posting articles in online article databases and social networking sites gets your name out into the world.

The "Cold Call Presentations" Myth

Sales professionals, new to selling or business development, might view the opportunity to make a presentation on the spot as a positive event, especially when they learn how hard it is to set a steady stream of appointments to make their presentation. But this perceived opportunity is far from the best time to make a sales presentation, because they rarely can command a decision-maker's full attention.

The 3 Cold Calling Phrases That Get Results
How can we possibly avoid rejection and still stay “real” while cold calling? Well, the truth is that the more genuine we are, the less likely we are to be rejected.

5 keys to Humanize Your Cold Call
It always feels artificial when we shift into our “salesperson persona” in order to make a cold call. It’s a dehumanizing process that -- unless we’re a born actor -- feels really awkward. And yet the old-school traditional sales mindset almost guarantees that role playing is a part of every cold call we make.

Confident at Cold Calling? A Reality Check on Postive Thinking
Before you make a cold call, do you “gear up” first? Do you get excited about your product or service, and try to anticipate making the sale?

3 Cold Calling Mistakes that Trigger Rejection
In the old traditional cold calling mindset, you expect a lot of rejection, and unfortunately you usually get it. You probably make hundreds of calls, and out of those you make a few sales. You’ve come to accept that rejection as a normal part of cold calling.

Trust is Better than Selling in Cold Calling
I’d like to introduce you to a radical new thought. In the old sales mindset, you’ve probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event.

Make Fewer Cold Calls and Get Better Results
Cold calling, the old way, has to be the most painful form of sales work you can experience. There’s a lot of rejection, fear, and deflated hopes.

How to Cold Call without a Script

Linear step-by-step sales scripts have done a lot to give selling a bad name. Not because they don’t “work”, actually some people who use cold calling scripts actually do make some sales. The problem is even if you’re a good-hearted businessperson, scripts make it almost impossible for you to avoid sounding like a “salesperson.” This is a serious problem because most people respond to a sales agenda with something like, “Uh oh, I’m about to be sold something. How fast can I get this person off the phone?” If we turn away from the artificial beginning of a sales script, and approach cold calling in a different way, then we’re likely to get different responses.

How to Stop Your Cold Calls From Losing Steam
We’ve all had the experience where everything seems to be going well during a cold call, and suddenly the person we’re talking to “hits the brakes.” They raise an objection and we start to panic, thinking we’re about to lose the sale.

Four Keys to Making Your Cold Call Stress-Free
From the traditional point of view, cold calling conversations should constantly lead towards making a sale. We’ve been given only one path to follow, and that’s getting a “yes.”

How to Make Your Cold Calling Problem-Focused
We rarely think about our prospect’s problems when we cold call. It’s just easier to focus on our product or service. Naturally, it’s really tempting to make cold calling all about us and what we have to offer, rather than about the other person.

Cold Calls - A New Way to Open
Cold Calling Tips to Create Openings for Real Conversation!

How To Throw Out Your Cold Calling Scripts
Five Ways to Be Yourself Again in Cold Calling!

How to Cold Calling Without a "Pitch"
Make your cold calling about them, not about you!

How to End Your Fear of Cold Calling
3 Steps to changing your mindset about cold calling!

How to Stop Cold Calls from Feeling Intrusive
4 key ways to be seen as helpful while cold calling

Diffuse Cold Calling Pressure
Stop your expectations from sabotaging cold calls.

How to Genuinely Enjoy Cold Calling
Five perspectives that will (honestly!) create enjoyment in your cold calling

No More Selling Scripts? 5 Ways to Be Yourself Again
Last week I was sitting at my desk and the phone rang.

7 Cold Calling Secrets Even the Sales Gurus Don't Know
More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:

Cold Calling Does Work – Have You Tired It Lately?

While the world goes crazy emailing – maybe we should try something different. How much email do we get all day long from everybody. To much might be the right answer. How much email do we read? Little if any? How much of it is relevant to what we do? To our business? Come to think of it, when was the last time some one actually cold called on us? When was the last time we actually did any cold calling? Could it be that we just might get in to see that person that we never can get to respond to our emails simply by stopping by? Could it be that we just might get someone on the phone just by calling them? Even though they never return our emails. Why don't we give it a try?

Basics of a Good Cold Call
Don't know how to pick up the phone and make a good cold call? This article gives you the basics!

The Top Four Annoying Cold Call Mistakes of All Time
The reason most sales people feel they’re annoying a decision-maker when making cold call is because they have a completely annoying approach! Interviews with hundreds of corporate decision-makers reveal the top four annoying cold call mistakes... of all time.

Cold Calling Best Practices
“Cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word “cold” is used because the person receiving the call is not expecting the call or has not specifically asked to be contacted by the sales person.”

Personal Marketing for Sales People
Never make another cold call again. These days there is a realistic alternative to making cold telephone calls to find new sales prospects. It involves leveraging the latest online services to identify and woo potential customers before making a call or arranging to be introduced.

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