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The Death of Cold Calling
Discover better methods than cold calling to help you land more leads and more sales.

Make Cold Calls More Successful- Stop Focusing on the Sale
All the sales gurus have been teaching for years that you must be enthusiastic and aggressive in cold calling tactics. You’ve been trained to focus on the sale and move cold calling conversations toward a sales conclusion. What would you think if I told you to surrender your sales agenda entirely? The new sales mindset actually does just that. It brings cold calling out of the dark ages where you’re going into battle almost as soon as you dial the phone. It lets you get rid of “pitches” and “strategies” and “closing techniques.” And instead, you can become a real person again.
3 Cold Calling Mistakes that Trigger Rejection
In the old traditional cold calling mindset, you expect a lot of rejection, and unfortunately you usually get it. You probably make hundreds of calls, and out of those you make a few sales. You’ve come to accept that rejection as a normal part of cold calling.

4 Classic Cold Calling Mistakes
Have you noticed that the old “tried and true” cold calling techniques which were once successful have completely lost their effectiveness over the years? They just don’t work anymore.

The Surprising Truth about Cold Calling
Haven’t you noticed that the old "tried and true" cold calling techniques that were once successful in cold calling have now completely lost their effectiveness?

How To Cold Call Canadians
Remember that Canadians are extremely polite and expect you to be. We buy differently. We want to be heard. Canadians value honest, forthright communications. Be extremely straight-forward and helpful.
Cold Calling Techniques
These cold calling techniques can improve your results. And remember, cold calling is not a goal. It's the first step in a winnowing process, so naturally you'll find some "chaff" along the way. But with every call, you're expanding awareness of your company's brand and products, and you've introduced yourself so you're no longer a complete stranger. You've planted a seed that might some day grow into a customer.

Cold Calling Works!
Cold calling is an inexpensive direct approach - cold calling can be an effective and powerful sales tool if it is implemented in the right manner. How well cold calling techniques works depends on how well the salesperson has been trained, and how well the script has been revised. A poorly written sales pitch will drive prospective customers away; however, a well written script will definitely get their attention.
What to avoid when cold calling?
As annoying as cold calling can be, it is a game of probabilities and the more you do it, the more sales you will make. If you are wondering what to avoid when cold calling, here are some hints.

What to avoid when cold calling – words to avoid
In this article, we look at a few words that are definitely not sales friendly! So, if you’re ready to learn more about what to avoid when cold calling, in terms of your sales ‘vocabulary’ read on!

Cold Calling Mistakes: Top Tips To Avoid
When done correctly, cold calling can be an effective sales tool for a business. However, many companies either do not use cold calling, or attempt it ineffectively.

Other cold calling techniques Related Articles

Getting your Foot in the Door - 7 steps to successful cold-calling
The most common concern managers express about their salespeople is that they're not doing enough cold-calling. The reason can often be traced to the fact that salespeople are not properly trained on the how-to's of cold-calling. The result is they use ineffective approaches and frequently get slapped with rejection. So, instead of cold-calling, sales people occupy their time with 'safer' activities like visiting with current customers and order taking. With the huge potential for boosting market share sales through cold-calling, salespeople need these simple step-by-step techniques to dramatically enhance their success ratio.
Cold Calling - Fish or Fowl?
In my last post, I talked about how marketing should be used to create leads, NOT sales reps. But what about cold calling you ask? Cold calling is a sales rep role and responsibility yet it creates leads, right? Wrong. Cold calling is actually a form of Marketing NOT sales, since it creates leads not customers. Unfortunately, cold calling is the most expensive and least efficient method of creating leads that exists.

The Surprising Truth about Cold Calling
Haven’t you noticed that the old "tried and true" cold calling techniques that were once successful in cold calling have now completely lost their effectiveness?

Warm Up to Cold Calling
Cold calling: For many of us, the word "cold" is the key. Just the thought of picking up the phone sends a chill up our spines. Unfortunately, if we approach cold calling with an attitude of negativity, we’ll communicate that attitude to the prospect.

How to make Cold-Calling work for you.
While are some who believe that cold calling is no longer relevant, my opinion remains that if you apply the right approach and techniques, cold calling is still a effective method of generating sales meetings, Here's how.

Make Cold Calls More Successful- Stop Focusing on the Sale
All the sales gurus have been teaching for years that you must be enthusiastic and aggressive in cold calling tactics. You’ve been trained to focus on the sale and move cold calling conversations toward a sales conclusion. What would you think if I told you to surrender your sales agenda entirely? The new sales mindset actually does just that. It brings cold calling out of the dark ages where you’re going into battle almost as soon as you dial the phone. It lets you get rid of “pitches” and “strategies” and “closing techniques.” And instead, you can become a real person again.
MYTH: Cold calling is a good idea
In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks. At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling. This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling.
Practice make perfect when learning how to make cold calls.
I am good at making cold calls. I am so good that I stopped buying leads and started calling from the phone book. I made more sales cold calling the phone book than the leads I paid my hard earned dollars for. My dollars were hard earned at that time. I equate cold calling from the phone book with cold calling door to door. Nevertheless, I reached a point in my development that I enjoyed cold calling the phone book. I had a technique and a script that worked. There was one huge problem with this system and yes it was a system. It was not duplicatible.

Cold Calling Techniques
These cold calling techniques can improve your results. And remember, cold calling is not a goal. It's the first step in a winnowing process, so naturally you'll find some "chaff" along the way. But with every call, you're expanding awareness of your company's brand and products, and you've introduced yourself so you're no longer a complete stranger. You've planted a seed that might some day grow into a customer.

Cold Calling Works!
Cold calling is an inexpensive direct approach - cold calling can be an effective and powerful sales tool if it is implemented in the right manner. How well cold calling techniques works depends on how well the salesperson has been trained, and how well the script has been revised. A poorly written sales pitch will drive prospective customers away; however, a well written script will definitely get their attention.
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