Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

cold cruel world Tagged Articles



You Call it Sales I Call it Service Lets Call the Whole Thing Off
The author dispells the notion that sales and service are separate functions, making the case that good service is all about growing the customer-company relationship by recognizing needs and meeting them. And in most instances, "growing" is a euphemism for "spending more," so selling really does become a service to the customer.
Opportunity Does Not Knock
I can tell you that as a breed, entrepreneurs are an impatient lot and many jump on the first business bandwagon that comes along just for the sake of being in business. That’s a big mistake that usually comes back to bite them in their entrepreneurial behinds.

Other cold cruel world Related Articles

Cold Calling - Fish or Fowl?
In my last post, I talked about how marketing should be used to create leads, NOT sales reps. But what about cold calling you ask? Cold calling is a sales rep role and responsibility yet it creates leads, right? Wrong. Cold calling is actually a form of Marketing NOT sales, since it creates leads not customers. Unfortunately, cold calling is the most expensive and least efficient method of creating leads that exists.

Warm Up to Cold Calling
Cold calling: For many of us, the word "cold" is the key. Just the thought of picking up the phone sends a chill up our spines. Unfortunately, if we approach cold calling with an attitude of negativity, we’ll communicate that attitude to the prospect.

4 Secrets to Successful Cold Calling
In the world of cold calling, there can be a lot of negativity. It’s not easy to talk to someone you haven’t met – especially when you experience rejection so much of the time. Most people who sell really dislike cold calling, and I don’t blame them.

A Magical Selling tale
When I was a little girl I believed in fairy tales, magical kingdoms and a world where all your wishes came true if you wished for something hard enough. It didn’t take long to discover that life has a cruel way of shattering illusions and the adventures of life can cause a cynical hardening of aspirations in the face of adversity.
MYTH: Cold calling is a good idea
In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks. At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling. This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling.
Cold calling is daunting. Got any tips?
Yes I do, in fact - Don't cold call! Not unless you are selling in a way that is radically different or fundamentally better than everyone else. Then maybe you stand a chance, but the odds are stacked heavily against you. I couldn't tell you the last time a cold caller cut-through and engaged me emotionally over the phone. In fact, I dare say I have never purchased something from a cold caller.

What approach should I take when cold calling?
I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you.
Stop Cold Calling! Turn Your Prospects Into Clients
Sales should be fun, something you look forward to, and a skill that you are motivated to develop and enhance. For most people, it is something they dread and cold calling is a big reason. Why do people cold call? It always amazes me. It isn't fun, it is stressful and no one really ever feels good after it is over. If you want to turn your prospects into customers then stop cold calling!
Cold Calling is Dead. No it isn't. Cold is dead. Calling is not.
Cold calling has been a traditional way to find new sales leads. But it has changed dramatically in recent years as the Internet enabled self education. In this article, the President of Find New Customers explores the new world of cold calling.
Cold Calling Does Work – Have You Tired It Lately?
While the world goes crazy emailing – maybe we should try something different. How much email do we get all day long from everybody. To much might be the right answer. How much email do we read? Little if any? How much of it is relevant to what we do? To our business? Come to think of it, when was the last time some one actually cold called on us? When was the last time we actually did any cold calling? Could it be that we just might get in to see that person that we never can get to respond to our emails simply by stopping by? Could it be that we just might get someone on the phone just by calling them? Even though they never return our emails. Why don't we give it a try?

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

9 tips to increase ROI in PPC Campaigns

Severance and Separation Agreements

Angel Investors Where Are You?
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.