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cold front Tagged Articles
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There’s a World Between eMail, Games
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| It's a little strange out there. There's a huge demand for minimalist portable computers. There's a giant demand for heavy honkers that serious gamers carry, open and use to test their eye/hand coordination and ability to concentrate.
And the rest of us?
We don't know a lot about GPUs (Graphic Processor Units) but we do know if you want a notebook with a really good one you usually look at Dell's
Alienware or Acer's Ferarri or colorful HP notebook that looks like it would take a bullet for you. That's just great we're back looking at $2,500 + systems. Why can't we get a good all purpose system that won't melt our polyester pants with a battery that will continue to breathe for the length of our flight. All of the components are optomized in their own isolated environment.
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Other cold front Related Articles
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Getting your Foot in the Door - 7 steps to successful cold-calling
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| The most common concern managers express about their salespeople is that they're not doing enough cold-calling. The reason can often be traced to the fact that salespeople are not properly trained on the how-to's of cold-calling. The result is they use ineffective approaches and frequently get slapped with rejection. So, instead of cold-calling, sales people occupy their time with 'safer' activities like visiting with current customers and order taking. With the huge potential for boosting market share sales through cold-calling, salespeople need these simple step-by-step techniques to dramatically enhance their success ratio. |
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Cold Calling - Fish or Fowl?
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| In my last post, I talked about how marketing should be used to create leads, NOT sales reps. But what about cold calling you ask? Cold calling is a sales rep role and responsibility yet it creates leads, right? Wrong. Cold calling is actually a form of Marketing NOT sales, since it creates leads not customers.
Unfortunately, cold calling is the most expensive and least efficient method of creating leads that exists. |
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Warm Up to Cold Calling
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| Cold calling: For many of us, the word "cold" is the key. Just the thought of picking up the phone sends a chill up our spines. Unfortunately, if we approach cold calling with an attitude of negativity, we’ll communicate that attitude to the prospect. |
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Is Your Business a Front-runner?
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| Creativity in marketing is crucial if you want to join the ranks of the front-runners.
• A front-runner business constantly improves its selling skills and techniques.
• A front-runner business is the customer’s first choice.
• A front-runner business is designed to make a profit. |
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MYTH: Cold calling is a good idea
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| In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks.
At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling.
This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling. |
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Cold calling is daunting. Got any tips?
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| Yes I do, in fact - Don't cold call! Not unless you are selling in a way that is radically different or fundamentally better than everyone else.
Then maybe you stand a chance, but the odds are stacked heavily against you. I couldn't tell you the last time a cold caller cut-through and engaged me emotionally over the phone. In fact, I dare say I have never purchased something from a cold caller.
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What approach should I take when cold calling?
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| I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you. |
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Stop Cold Calling! Turn Your Prospects Into Clients
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| Sales should be fun, something you look forward to, and a skill that you are motivated to develop and enhance. For most people, it is something they dread and cold calling is a big reason. Why do people cold call? It always amazes me. It isn't fun, it is stressful and no one really ever feels good after it is over. If you want to turn your prospects into customers then stop cold calling! |
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How not to make a prospecting call
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| A woman from Australia recently called me on a cold call. She started by calling me ‘Sharon.' For those of you who know me, I refer to myself as Sharon Drew. Folks who call me ‘Sharon' are either making a cold call, or haven't read my books or blogs. I have a long history with this problem, so playfully said, "Ah. You don't know me well. I call myself Sharon Drew and I use both names." [Note: for those of you who study Buying Facilitation® I suggest you begin calls with strangers by giving your own name, saying it's a 'sales call' and then asking who you are speaking with, even though you may have a name in front of you.] |
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How to generate referrals
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| Having been a fervent student of ‘selling' for most of my adult life, one thing is for sure, nothing excites me more at the front end of the sales process than a referral. Hot, warm or cold, I dont mind, so long as there's a need or desire I'm qualified to fulfil. And if someone goes to the trouble of recommending me to another, I dont take that lightly, - I celebrate it! |
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