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Dig It
Through what I refer to as my "leadership moment", I dig as deep as I ever have to uncover a climbing rope on the way to the summit of Mt Everest.
Empowering Sales Beliefs
The sales results you create are based on your performance. Performance has many components for example, our activities and abilities that are typically where many organisations focus on. Yet beneath the surface, our beliefs about ourselves, our customers, our job, can either help or hinder our performance.

Other cold night Related Articles

Getting your Foot in the Door - 7 steps to successful cold-calling
The most common concern managers express about their salespeople is that they're not doing enough cold-calling. The reason can often be traced to the fact that salespeople are not properly trained on the how-to's of cold-calling. The result is they use ineffective approaches and frequently get slapped with rejection. So, instead of cold-calling, sales people occupy their time with 'safer' activities like visiting with current customers and order taking. With the huge potential for boosting market share sales through cold-calling, salespeople need these simple step-by-step techniques to dramatically enhance their success ratio.
Cold Calling - Fish or Fowl?
In my last post, I talked about how marketing should be used to create leads, NOT sales reps. But what about cold calling you ask? Cold calling is a sales rep role and responsibility yet it creates leads, right? Wrong. Cold calling is actually a form of Marketing NOT sales, since it creates leads not customers. Unfortunately, cold calling is the most expensive and least efficient method of creating leads that exists.

Warm Up to Cold Calling
Cold calling: For many of us, the word "cold" is the key. Just the thought of picking up the phone sends a chill up our spines. Unfortunately, if we approach cold calling with an attitude of negativity, we’ll communicate that attitude to the prospect.

Great Small Business Opportunities For The Night Owl
Not all businesses are conducive to the night owl life. Sure there are jobs you can get working graveyard shift, but did you know that there are some home based businesses that have such flexible schedules that you can literally work through the night instead of the regular 9-5. Here's a look at some of the top small business opportunities for the night owl.
Leading In A Down Economy - Crisis Or Opportunity
Yes, most often the buck does stop with you the leader when it comes down to the big or final decisions; however, using your best organizational talent can “turn your crisis into their opportunity.” What keeps you up at night can keep them up at night and this can be a good thing.
MYTH: Cold calling is a good idea
In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks. At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling. This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling.
Cold calling is daunting. Got any tips?
Yes I do, in fact - Don't cold call! Not unless you are selling in a way that is radically different or fundamentally better than everyone else. Then maybe you stand a chance, but the odds are stacked heavily against you. I couldn't tell you the last time a cold caller cut-through and engaged me emotionally over the phone. In fact, I dare say I have never purchased something from a cold caller.

What approach should I take when cold calling?
I encourage people to cold-call by coming from a place of 'contribution' first; I call this approach 'buying-in'. In highly resistant sales executions, like cold-calling, you have to buy-in before you can successfully sell-in because the mass of cold-callers that have gone before you, have trained your customers to ignore you.
Stop Cold Calling! Turn Your Prospects Into Clients
Sales should be fun, something you look forward to, and a skill that you are motivated to develop and enhance. For most people, it is something they dread and cold calling is a big reason. Why do people cold call? It always amazes me. It isn't fun, it is stressful and no one really ever feels good after it is over. If you want to turn your prospects into customers then stop cold calling!
Sing about your Nightclub in special ways, and get to brand new customers with the power and magic of a perfect Nightclub Flyer Design
Night Clubs are renowned these days! These days Night Clubs could be seen here and there. Since of the increasing variety of this kind of business you need to stand out apart from the rest. Scatter the most effective features of the Night Club by the use of flyers.
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