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Bridging the Gap Between Sales and Marketing
This article discusses the importance of bridging the communications gap between sales and marketing. This point can not be overstated . . .in fact, it can be blamed for many failures in both divisions. It is imperative to all businesses to have solid communications between the two divisions -- and goals that work in tandem with each other. Doing this can spell success for your business.

Other collaborative selling Related Articles

Selling B2B Services - Converting Warm leads Into Eager Clients - Part One
One of the difficulties in selling a service is that potential clients (we'll call them "prospects" here) often don't know whether they should be using what you provide. Selling services can require a much more sensitive approach than selling tangible products. Lets have a look at some of the things we can do to create a successful sales process when selling B2B services.

Up-Selling - Do you want Fries with that Burger?
Up-selling your services is a great way to increase business. This article explains the up-selling process. It compares up-selling with cross-selling and explains how and when to use both.
EMPATHY – CAN YOU WALK A MILE IN THEIR SHOES?
Emapthy as a collaborative team value is necesaary for team conflict resolution. Yet work teams report that team conflict is one of the largest problems facing teams today. This article explores the collaborative team core value, empathy, and behaviors that both build and negatively effect empathy in the work place.
Leading Like TIGERS: A Successful Team Building Model
Teamwork thrives in a collaborative culture and tends to have problems in individualistic and internally competitive cultures. This article discusses a collaborative value system that supports an organizations vision, mission and core values through teamwork and the concept, "If we in, I win."
What You Should Consider Before Entering Into A Collaborative Agreement
Collaborative efforts with other agencies are valuable and can have many advantages. However, there are some items you need to consider prior to entering into any type of collaborative relationship. You'll want to ensure that when you enter into a collaborative relationship, it is a win-win situation for your clients, your organization, other stakeholders, and for your collaborative partner. This article addresses some questions you need to ask and issues you need to consider before establishing a collaborative relationship.
Managing Others Effectively - By Asking More
Engaging employees is a critical tactic for most managers. By being in close business relationships, there is much more opportunity for collaborative success...
Stepping Beyond Consultative Sales
Collaborative or consultative selling. What’s the difference? Aren’t they interchangeable terms? Not really. Collaboration is a step beyond traditional consultative selling. And an opportunity to sell more WITH your buyers.
11 Sales Lessons for Life
Does life teach us about selling or does selling teach us about life? No doubt, it works both ways. But the business of sales and those who find their careers in selling, are unique. Selling involves full engagement and the most successful salespeople agree that they never really leave it; that selling is in fact, a way of life.

10 Reasons Why Selling IS Better Than Sex
The world's oldest profession involves selling. One might even argue about which came first - the selling or the sex? In fact, selling and sex are so closely related that succeeding at either one of them can be euphoric, addictive, and good fun. Some people might like to argue that selling is not better than sex. They believe it's the other way round.
Decision-making and double-edged swords
Use a simple yet thorough decision-making process to assure that you are covering all the bases, being collaborative and looking at all the angles
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