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The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.

Other collective actions Related Articles

The Dynamics of Small Actions
The best solutions are not dependent on dimensions. Small actions have the potential of greatness within them. Small actions act as levers. They can move the world by slight adjustments. Small actions produce change.
Business Ethics Guidelines: An Ethical Action Test From Your Strategic Thinking Business Coach
Each of us is ultimately responsible for our own actions. Although in today’s business world, I imagine many skeptics would take exception to that statement because there is evidence that people are not held accountable for their actions, even when they are unethical. And even more disturbing, some are even rewarded for unethical actions. Each of us makes a choice to act ethically or to act unethically. It is essential that we know what is ethical and what is unethical. But, more challenging and difficult than knowing what is ethical, is knowing what is right and then doing what is right. So what advice & guidance are available to check if the action is right before implementing a decision to act? Your strategic thinking business coach has a set of questions to provide guidance for ethical decisions & actions.

A “Knowledge Strategy” For Your Organization
A knowledge strategy is of critical importance to the overall strategy of an organization. It is our collective organizational knowledge that gives us the edge over our competition. “Brain is in… brawn is out.” An organization should determine the value of its collective intellectual capital and market it!
How to Increase Sales With These 12 Questions
Your actions will determine your sales success. These 12 questions can help you focus your actions.
Understanding Organizational Culture
An excellent approach to understanding the “real” organizational culture is to see it as the language of day-to-day feelings expressed through the individual and collective beliefs, gestures, words and actions of its members. This real organizational culture does not occur or evolve simply as the result of prominently displayed words. Culture evolves because of the actual behaviors and actions of all members of the organization – particularly those in leadership positions.

Visualizing Your Successful Business
Congruency is very sexy to the Law of Attraction. When your thoughts, emotions and actions all line up the universe takes notice. Think about your business goals. Release the resistance by having your goals and actions compliment each. Talk about your goals, but it is your actions which will take you there. Alignment between your values and goals ensures success.

Creating Emotionally Intelligent Teams
Teams are the most common business unit for high performance. Although the word gets used loosely and not always appropriately, there is universal acceptance that teams create opportunities for high performance results. A team's performance includes both individual results and collective work products, yielding sums greater than its parts. True teamwork promotes individual and collective performance. Effective teams value listening and communicating, sharing work responsibilities, provide support and can make work more social and enjoyable. Members are supportive of one another and recognize the interests and achievements of each other. When they are working the way they should, they are incredibly effective in achieving high performance results.
Your Truth and Accountability is Helping Our Planet!
Everything we do either has a positive or negative effect on our world. And, now even more, our world needs our help! It’s time to really step it up. It’s encouraging to know that my own daily actions can help our world. Taking accountability is a representation of “truth” and “right action” which impacts the frequency of the collective consciousness and our own personal empowerment. Everyday occurrences, even being aware and accountable for the small occurrences makes a difference. There have been times that we may have made excuses in our mind, told small white lies or pretended we were not responsible for something by making someone else accountable. The planet is correcting itself now, and needs our help. As you have noticed, anything that is not set with a foundation of truth, honesty, kindness and oneness is coming up to the s
The iPhone App I’d Like to Own
Your thoughts lead to your actions, and it is your actions that determine your results. But everything starts by your mental attitude, by what you dwell on all day long.

Is China Running Out Of Our Money?
It's been said that the trouble with collectivist economic approaches, such as socialism and communism, is that, eventually, you run out of other peoples' money. If there's a lesson from the last century of adventures in collective statism, I guess it's that the big collective economies only work for a while, and only if there's a bigger free-market economy out there (like ours has been), cranking out growth and creating markets for the rest of the world....
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