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Doing a solid for the Brand next door
At a crossroads of content and the seemingly vast sea of digital options, there has never been a more important time for the field of Marketing. It's a wonder with so many solutions, so many options, so many brands are going so wrong and it's actually contributing to the pains on Wall Street and Main Street. So when you hear Obama remind us of our individual responsibility, consider your responsibility as a Marketer. Whether you are selling traditional tools or cutting edge goodies, on retainer or fighting for every inch, you need the chance to tell your clients what they need and need not. Well it's not always easy so before you start taking it out on the family dog, get out your comfy clothes and settle in for the long haul. That's right, you heard me, the best way to be the man (or woman) with you client is to start being the BFF.
Women: How to Optimize Your Inner Leader
Or, Why Women Need to be More Like Men…

Other collective psyche Related Articles

Pulling The Right Strings: How Henson Achieved Success
“When I was a kid, I never saw a puppet show,” Henson recalled. “I never played with puppets or had any interest in them.” It is with thankfulness from children around the world that Henson’s interests changed over time. Such familiar characters as Kermit the Frog, Ernie, Rowlf the dog, and Miss Piggy have since become ingrained in the national psyche. Henson revolutionized the worlds of children’s television and puppeteering and had a blast along the way. How did he do it?

A “Knowledge Strategy” For Your Organization
A knowledge strategy is of critical importance to the overall strategy of an organization. It is our collective organizational knowledge that gives us the edge over our competition. “Brain is in… brawn is out.” An organization should determine the value of its collective intellectual capital and market it!
Does Midlife Make You a 'Lone Wolf'?
The US scores highest in the world in the realm of cultural individuality vs. collective concern. The result can easily be a nearly unbridgeable isolation.
Green Shoots?
The last 18 months has been about the most pivotal for our collective future since 1945.

Girls just want to have fun...
There is documented evidence that illustrates a positive and optimistic outlook on life can really improve your chance of success, both at work and personally. It’s our reaction to life’s hard knocks which is important too. And there is no better feeling when we do something to make another person happy. It affects our psyche in a wonderful way. So can the right attitude have a positive impact in your workplace?
Creating Emotionally Intelligent Teams
Teams are the most common business unit for high performance. Although the word gets used loosely and not always appropriately, there is universal acceptance that teams create opportunities for high performance results. A team's performance includes both individual results and collective work products, yielding sums greater than its parts. True teamwork promotes individual and collective performance. Effective teams value listening and communicating, sharing work responsibilities, provide support and can make work more social and enjoyable. Members are supportive of one another and recognize the interests and achievements of each other. When they are working the way they should, they are incredibly effective in achieving high performance results.
Workplace Shaman: An Olympian Example
Witnessing the commitment, focus, fortitude and performance of the world's best athletes competing in the Olympics and Paralympics has been awesome and inspiring. Athletes train their minds and psyche as well as their bodies so they can be the best in the world. So what can the business world take away from sports psychology to apply to developing winning business strategies, particularly in a still challenging economic environment?
C-Level Selling - Conquer Self-Doubt and Attain Confidence
Selling at the C-level requires confidence. Confidence is your reaction to those little internal voices that haunt you. These voices are messages programmed into your psyche from parents, teachers, siblings and childhood playmates. These messages / voices dictate how you see yourself – confident or laden with self doubt. Learn how to recognize those voices and change those that don’t promote your confidence.

Is China Running Out Of Our Money?
It's been said that the trouble with collectivist economic approaches, such as socialism and communism, is that, eventually, you run out of other peoples' money. If there's a lesson from the last century of adventures in collective statism, I guess it's that the big collective economies only work for a while, and only if there's a bigger free-market economy out there (like ours has been), cranking out growth and creating markets for the rest of the world....
How to Manage Your Uncertainty
As entrepreneurs it is very easy to psyche ourselves out from the goal of making it in our business. Especially in this economy and environmental climate. Here is how to reverse the trends of uncertainty.
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