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Explain Your Process
Businesses that can persuade customers of their ability to "deliver" what they want will make more sales, more easily, at lower cost, at better prices. The best way for smaller businesses to persuade customers of that capability is to have a single, integrated, "first call" to "cash" process, and be able to explain it.

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The World Famous Colonel: How Harland Sanders Got His Start
He is known as the Southern gentleman in the white suit, white goatee and black string tie, and he is perhaps one of the most famous colonels in the world. Despite not founding the business until he was 66 years old, Harland Sanders turned his local chicken stand into a multinational fast-food franchise. Today, KFC has more than 14,000 franchise outlets in over 100 countries, and pulls in over $520 million in annual revenue. That success, however, was the result of a long and uphill journey for Sanders.

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