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How to Be True to the Purpose of Professional Business Cards in Today’s Business Marketplace
What is the purpose of your business card? How does it affect your ability to increase sales? Learn if you card passes the AIDA Reading Test.

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Deciding on Web page elements
You would think that the first thing you decide on, when planning your Web site, are the color palette, font style and layout—what it's going to look like---design components, right? Not so. The same approach that you would use in getting a custom home built also applies to constructing a well-built Web site.

Stop Viewing The Past Through Rose Colored Glasses
Stop viewing the past through rose colored glasses. It was not all that good then and things are not all that bad today!

Fonts Are Like Spandex - One Size Won't Fit All
Like all good things, fonts are best when used in moderation. It's always a good idea to run your selections by a trusted friend or colleague before you go "live." While a design may seem intoxicating in the moment, things may look totally different in the morning...so font responsibly.

Valentine’s Day: Friend or Foe of the Workplace?
Cupid. Candy colored hearts. Cards. Every February 14th, many people in the United States look forward to Valentine’s Day. In this issue of Astronology we offer you a smorgasbord of Valentine’s goodies. We’ll take a look at the history of the potentially amorous holiday, as well as explore some tips on office-safe ways to recognize the day.

The Coming Economic Basket Case
Hey, guess what! It's Easter weekend, and all over the world, folks' thoughts are turning to baskets. Homemade, store-bought, or recycled from last year... pretty baskets filled with colored eggs and candy. Oh, and don't forget the festive "basket of currencies" with which they're planning to replace the U.S. Dollar as the world's reserve currency....

Writing and Publishing eBooks Made Easy #04 - More Advice on Designing Your eBook
Font - It's best to use standard fonts such as Times, Times New Roman, Century/New Century Schoolbook, or Palatino.

The 4 Jobs of Your Logo Font
Many entrepreneurs think that the font for their business name is like a trophy wife-just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs!

Colors In The Web
The Web is full of colors and shades of Grays, Reds, Greens, Blacks, Blues and hundred others. Using different colors make a Website look beautiful and attractive.No wonder a beautifully colored website may attract more customers or visitors.

SELL SMARTER; NOT HARDER: Part 4
THE PERILS OF PRODUCT LAUNCHES: Even for well-known, well-established companies, new-product launches aren't easy. From the Marketing standpoint, the most-serious mistakes are made while wearing rose-colored glasses when assessing prospects' Wants and Needs. Because you love the idea, you think everyone else will too.

Essential Tools for Website and Graphic Designers
Website designers and graphic designers have several options available to improve the quality of their digital and print projects to a great extent. Some of the tools include Adobe Photoshop, Font Doctor and BrowserShots.

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