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Rule 10 Indent Paragraphs
This is Rule #10 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

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When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!

Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

Business Coach: Do You Employ the Yard by Yard or Inch by Inch Methodology to Master Success
With all the business coaches to executive coaches entering the marketplace, what is the most effective methodology: Inch by Inch or Yard by Yard?

Drivers Seat The REAL First Step to Making Your Business Irresistible
Many people seem to think that the answer to creating their successful business lies in a book, a program, a system... a guru. While each of these have great merit and can inch you forward to the next level of wealth and freedom, they are not where you actually start.

Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?
Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer. Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem. Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"

Where Are You in Social Media Adoption Curve?
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.

MAKING QUALITY PAY-OFF BIG!
Do you want to inch up the charts or do you want to leap? I think that is the greatest reason Lean-style thinking has develop Kaizan events. Focus on results and “LET’S GITTER DONE!”

Are you wanting to change or preserve your reality? (Part 3 of 3)
Part 1 of this introductory article highlighted whether stretching, aka personal grow, is for you and whether you are open to using it to grow your business and improve your lifestyle. Part 2 covered how to stretch to your desired reality in a conscious and supported way. Part 3 shows you what attitudes and actions are required before you can replace inch-by-inch changes with exponential progress.

Unlock Your Self Improvement Power
When we look at a certain object, a painting for example – we won’t be able to appreciate what’s in it, what is painted and what else goes with it if the painting is just an inch away from our face. But if we try to take it a little further, we’ll have a clearer vision of the whole art work.

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