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Rule 8 Boost Response by Changing the Type
This is Rule #8 in a series of articles titled, "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars. Learn how you can boost the response to your advertising by changing the typeface of your ad copy.

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Every Journey Begins with a Single Step
Under Coach Vince Lombardi's direction, the Green Bay Packers collected 6 division titles, 5 NFL championships, 2 Super Bowls, and earned a record of 98-30-4. Lombardi knew a lot about winning and he understood that football is a game of inches.

When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
What All VCs Share
In my PE Week column a while back I said that there no best practises in venture capital. A long-time industry veteran emailed agreement, but said that the best VCs do share two characteristics.
Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"
The Knockout Entrepreneur: The Early Years of George Foreman
He went from being a lean, mean fighting machine to selling lean, mean grilling machines. At 6 foot 3.5 inches, George Foreman stands tall as a leader in the boxing world and business world alike. And, in both, he has risen to unprecedented heights of success. Considered one of the top ten greatest boxers of all time, and having sold almost 100 million George Foreman Grills, this is one entrepreneur who refuses to get knocked down.

Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.
Joint Venture Equity
Since institutional equity providers prefer larger deals, developers looking for $3 million in equity, for example, have a hard time getting their attention. But if an organization has the capacity to do seven deals a year, for instance, then the amount of equity inches up in the aggregate of $20 million to $30 million over 12 months, and it hits the threshold where it makes sense.
Today is the Day
Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.

Leadership Development: FUD to FUN
The FUD Factor tends to sneak up just around the time of the changing of the seasons. This is where at work you may be falling short of what was projected for the first quarter. FUD FACTOR: fear, uncertainty and doubt have a way of making the lights dimmer, the tinsel less sparkly, the bells sound tinny, and the gifts not just right. There is a certain need to be perfect, to be disappointed if we come up even just a few inches short of what we think should have happened. We are hard on ourselves; and way too often, we are also hard on those around us.
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