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How To Write Articles - Decide On The Format
This sounds like a particular uninspiring topic. What does the format have to do with how to write articles? It actually does have some relevance. In fact the newspaper and magazine publishers have made format into an art.

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When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
What All VCs Share
In my PE Week column a while back I said that there no best practises in venture capital. A long-time industry veteran emailed agreement, but said that the best VCs do share two characteristics.
Two Cows and Venture Capital
Some very funny stuff in a Mark Gilbert column today on Bloomberg wherein he explains most of modern finance using "two cows" metaphors. Maybe you have to be a finance geek, but he had me laughing hard:
Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"
Understanding Barcode and RFID
Barcode: A barcode is a computer readable representation of information. Initially, barcodes stored data in the widths and spacing of printed parallel lines, but today they also come in patterns of dots, concentric circles, and text codes. Barcodes can be read by optical scanners called barcode readers or scanner. Barcodes are widely used to implement automatic data capture systems that improve the speed and accuracy of computer data entry RFID: RFID is an abbreviated form of Radio Frequency IDentification, a technology similar in theory to bar code identification.
Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.
Where You Stand Is Important
To be honest, I could have started this column with “where you sit is also important.” The reality is that where you sit influences where you stand, but where you stand has a direct bearing on where you sit. Let me explain.
Today is the Day
Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.

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