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Ghostwriting 101
Some basic informaton about ghostwriting.

Other columns magazine Related Articles

7 Steps To Hiring A PR Consultant
In past columns we've discussed the benefits of public relations to your business. We’ve focused on how PR can help grow your operation, and why it's such a cost-effective use of your company's dollars.

Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.

Subway ranked No 1 Global Franchise Opportunity
Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.

The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Video in the Newsroom & The Importance of Thinking Cross-Platform
Interesting article about video in the newsroom from TheDeal: The Times, Fortune, WSJ and others are allowing (or urging) reporters to file video reports on the same content as their columns.

Conducting a Successful Interview
Most advice columns focus on advice for the interviewee... but what about the person conducting the interview?

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!

The Business Coaching Perspective
Often I am asked general questions around coaching, so I thought I would be a good idea to commit a few columns to some general education about Business & Life coaching, from my perspective. As you may remember from some of my prior columns, I define marketing as “the constant education of your target audience.” I remind you of this, so you understand that I am not deliberately marketing to you through this educational piece.

5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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