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Proven Business Building Success Formula for Building Customer Loyalty
Is building customer loyalty important to you? Do you know the real question that determines loyal customers? Maybe you are not asking the right question and not measuring the right results.

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A Price-Value Matrix - A Cool Tool for Finding Your Just Right Pricing Strategy
Is the price right? Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were "just right." In much the same way, your working toward "just right" prices and marketing methods will definitely pay off, as it did for me.

Starbucks Nutrition Facts
It’s a sweltering 30 degrees outside and you’re baking in the summer heat. Suddenly, you notice that beloved black and green siren logo that you have come to care for so dearly. Finally, Starbucks respite! You wander inside, order an ice-cold Frappuccino and plop down into one of their easy chairs. Ah, Frappuccino, you think to yourself – does a body good. But, does it?
Contact Oprah Winfrey
Do you have a book that would be just perfect for Oprah’s Book Club and you want to tell her about it? Do you dream of sitting on that comfy chair next to the daytime queen and discussing all your problems with her? Or do you have a great story idea that you want to pitch to the show’s producers? If you do, you’re not alone. From authors who see an appearance on the Oprah Winfrey Show as their ticket to success to politicians who are trying to get the vote of her millions of viewers, the chance to contact Oprah Winfrey is becoming both fiercely competitive and prized.
The Balancing Act
Most people think of “getting organized” as a physical act – clearing piles of paper, putting things away, etc. What many people overlook is the mental part of getting organized. And I always say that organizing your physical environment without first clarifying your priorities is like rearranging deck chairs on the Titanic!

Tell Them Why They Should Buy
A billboard caught my attention. It was a cut-away shot of a new minivan - the one with the pop-up table in the back. The billboard showed the interior of the van with four captain's chairs encircling the pop-up table with a headline that said "Your Table Is Served".

Directors Want Better Boards - And Rightly So
One of the many issues we identify is when Board Chairs and CEO's take the lead in areas in which they don't have the strengths or skills to justify taking the lead. They often discount the contributions, thoughts and ideas of directors or executives who are stronger than they are in that area. As a result, the company is not always choosing the best strategies and ideas, or having the right discussions, asking the right questions, or making the right decisions at the right times.
Nana Naps – Why Shift Workers Shouldn’t Have Them!
Are you a shift worker who absolutely loves your nana naps? Do you dream about sinking into your comfy sofa when you set foot in the door after a hard days work? Then you’re certainly not alone! As shift workers, fatigue is the hardest thing to overcome because we’re pushing our bodies to do something that it naturally shouldn’t be doing. You see getting up and going to bed at crazy and irregular hours certainly isn’t normal.

How Bright Lights and Dancing Penguins Reminded Me It’s Christmas!
It was 2 days before Christmas and I was relaxing on my comfy lounge when my sister rang to ask if I wanted to come for a drive to see some of the Christmas lights around the neighbourhood. As a shift worker, we can sometimes forget it’s actually Christmas because more often than not – we are working throughout the festive season.

Are We What We See?
So many of us think we look into a mirror, but looking and seeing are two very different things. How many times do we hold our tummy’s in when walking past a shop window? Or walk around a table in a bar or restaurant because we don’t think that we will be able to pass between chairs on a more direct route? Most people do not have an accurate idea of their own body shape and size; this is because we tend to focus on the areas we are particularly unhappy with.
Giveaway Marketing Basics
Here's something to consider whenever launching a giveaway marketing campaign: what's in it for the giver? Giving stuff away just to get the word out isn't really much of a justification. For instance, giving away free chairs would be pretty pointless for a chair seller. The buyer already has a chair, so why would they ever bother going into the store and buying one now?

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