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The Mighty Amazon: Bezos Books his Ticket for Success
“I’m going to do this crazy thing,” Bezos told his boss on Wall Street one day. “I’m going to start this company selling books online.” It was the spring of 1994 and the Internet was growing at 2,300 percent a year. Bezos knew things just didn’t grow that fast. “It’s highly unlikely,” he says, “and that started me thinking, ‘What kind of business plan might make sense in that context of growth?’”

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Contact Oprah Winfrey
Do you have a book that would be just perfect for Oprah’s Book Club and you want to tell her about it? Do you dream of sitting on that comfy chair next to the daytime queen and discussing all your problems with her? Or do you have a great story idea that you want to pitch to the show’s producers? If you do, you’re not alone. From authors who see an appearance on the Oprah Winfrey Show as their ticket to success to politicians who are trying to get the vote of her millions of viewers, the chance to contact Oprah Winfrey is becoming both fiercely competitive and prized.
Doing a solid for the Brand next door
At a crossroads of content and the seemingly vast sea of digital options, there has never been a more important time for the field of Marketing. It's a wonder with so many solutions, so many options, so many brands are going so wrong and it's actually contributing to the pains on Wall Street and Main Street. So when you hear Obama remind us of our individual responsibility, consider your responsibility as a Marketer. Whether you are selling traditional tools or cutting edge goodies, on retainer or fighting for every inch, you need the chance to tell your clients what they need and need not. Well it's not always easy so before you start taking it out on the family dog, get out your comfy clothes and settle in for the long haul. That's right, you heard me, the best way to be the man (or woman) with you client is to start being the BFF.
Nana Naps – Why Shift Workers Shouldn’t Have Them!
Are you a shift worker who absolutely loves your nana naps? Do you dream about sinking into your comfy sofa when you set foot in the door after a hard days work? Then you’re certainly not alone! As shift workers, fatigue is the hardest thing to overcome because we’re pushing our bodies to do something that it naturally shouldn’t be doing. You see getting up and going to bed at crazy and irregular hours certainly isn’t normal.

How Bright Lights and Dancing Penguins Reminded Me It’s Christmas!
It was 2 days before Christmas and I was relaxing on my comfy lounge when my sister rang to ask if I wanted to come for a drive to see some of the Christmas lights around the neighbourhood. As a shift worker, we can sometimes forget it’s actually Christmas because more often than not – we are working throughout the festive season.

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