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Lesson #1: Do Not Put All Your Eggs Into One Basket
When McFarlane was once asked by a journalist what he considered to be his greatest career mistake, he did not hesitate for a second to answer. “Not thinking about being diverse in the business and artistic areas I was involved in,” he said. “My early mistake was not putting myself in a position where one or more mistakes wouldn’t determine the outcome of the rest of my future.”

A Doodle And A Dream: How McFarlane Turned Spawn Into A Success
“In all honesty, I wouldn’t say that the business end of it came with any kind of ease,” says McFarlane. “It was more Darwinian. You have to learn business if you’re going to be self-employed and survive. If you’re a bad businessperson and you’re an entrepreneur, you’re going to be out of business.” Drawing had always been his passion, but not once did McFarlane consider it a career choice. That is, until an injury forced him to reexamine his life. How did this young man with nothing but a dream in mind and a doodle in hand become the success he is today?

Todd McFarlane Quotes
Todd McFarlane Quotes
Lesson #5: Make It A Business Less Ordinary
“To me it’s not about, ‘Todd, how did you do it?’ It’s why weren’t they doing it?” says McFarlane. “I always scratch my head; that boggles my mind more than anything else.” McFarlane might be modest in his admissions, but his route to success involved more than just doing something that others were not already doing. Rather, McFarlane took something ordinary and gave it a little something extra by taking away all the unnecessary extras.

Getting the Most in Self-marketing
Find out how acquiring self-marketing services can be expanded.

Other comic book Related Articles

The Canadian Comic Creator: Todd McFarlane Is Born
He was always the best artist in his class. When a teacher needed something drawn on the blackboard, they would call on little Todd McFarlane to help. McFarlane, however, never wanted to become what he is today: one of the most revered comic book and action figure creators in the world. Instead, McFarlane wanted to be a professional baseball player. But, when an injury crushed that dream, McFarlane used his natural talent in drawing to create a comic book empire. Today, McFarlane’s “Spawn” still stands as the most successful independent comic book ever, and his two companies, McFarlane Toys and Todd McFarlane Entertainment, continue to set new standards in the toy and film industries.

The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.
Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance.
Clark Kent & Super Branding
It seems as if lately we've seen a huge resurgence in the popularity of the comic book superhero. It could be attributed to many things, I suppose...
A Conversation With Comic Book Legend Jerry Robinson
On my blog Panel Surfing I endeavor to talk about the last true AMerican art form, the comic book, and especially original comic art. I was very fortunate to get an interview with Jerry Robinson - the man who created The Joker and Robin along with Bill Finger for Bob Kane's Batman way back in the early 40's - the Golden Age of Comics. But that is just the beginning of Jerry's accomplishments.
Authors: Rename Your Book For Another Crack At Success
There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Top Book Fairs and Book Festivals For 2011
Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011.
iWhatever is the Answer…What Was the Question?
No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio? Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements. What do they really mean for us tomorrow and beyond. Life in the parallel universe sounds fun, exciting, different from the real world.

iWhatever is the Answer…
No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio? Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements. What do they really mean for us tomorrow and beyond. Life in the parallel universe sounds fun, exciting, different from the real world.

A review of the book, Pitch Anything, by Oren Klaff
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.
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