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Spawning an Empire: McFarlane Draws His Biggest Success
“I guess we’re all just wired different,” says McFarlane. “I just got to the point where I got tired of people telling me what I can and can’t do in my life.”

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Lesson #5: Use IT to Interact
Unlike the owners of most other sports teams, Cuban chooses to sit courtside along with the rest of the Mavericks’ fans instead of in luxury boxes. This is characteristic of Cuban, who, throughout all of his businesses has strived to maintain open channels of communication with the people that matter – whether they are the fans, staff or customers. And, because he is a self-professed technology geek, Cuban chooses to use the Internet as his means of keeping in touch.

The Canadian Comic Creator: Todd McFarlane Is Born
He was always the best artist in his class. When a teacher needed something drawn on the blackboard, they would call on little Todd McFarlane to help. McFarlane, however, never wanted to become what he is today: one of the most revered comic book and action figure creators in the world. Instead, McFarlane wanted to be a professional baseball player. But, when an injury crushed that dream, McFarlane used his natural talent in drawing to create a comic book empire. Today, McFarlane’s “Spawn” still stands as the most successful independent comic book ever, and his two companies, McFarlane Toys and Todd McFarlane Entertainment, continue to set new standards in the toy and film industries.

Who Loves Your Business (and Why)?
Ideally, you want not just customers, but fans. You want your business name to be passed around via word-of-mouth without you having to do any work. How do you find customers? How do you turn them into fans?
Sales Force Motivation - Learn from the Red Sox' Miraculous Comeback
If you observed the Tampa Bay fans during game 1 in St. Petersburg and game five in Boston, you would have observed some very tense, anxious people. Yet if you paid any mind to the Red Sox fans in the three games they lost and prior to their comeback in game 5, they didn't seem very upset at all...
Are You In The Game
Have you ever noticed that it is the people in the stands who supposedly know everything about the game? They give all kinds of advice, but you don't see them actually in the game. It is as if the game exists only for them. Many will say that yes, the game does exist for the fans, for without the fans, where would the game be? I'd like to throw a wrench into that argument and say that, yes the fans are an important part of the game, but without the players, the game wouldn't exist either.
Clark Kent & Super Branding
It seems as if lately we've seen a huge resurgence in the popularity of the comic book superhero. It could be attributed to many things, I suppose...
A Conversation With Comic Book Legend Jerry Robinson
On my blog Panel Surfing I endeavor to talk about the last true AMerican art form, the comic book, and especially original comic art. I was very fortunate to get an interview with Jerry Robinson - the man who created The Joker and Robin along with Bill Finger for Bob Kane's Batman way back in the early 40's - the Golden Age of Comics. But that is just the beginning of Jerry's accomplishments.
3 Ways to Boost Team Spirit and Attendance with Inflatables
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. Inflatables get fans fired up about all sorts of sports.
Grow Your Facebook Fan Page With Free Samples
Business owners may wince at the word "free" when it comes to their products, but giving away freebies or discounts is a great way to introduce your product to new buyers and encourage more sales. Studies have shown that users of the popular social networking website Facebook are much more likely to "like" a Facebook page if the company offers special freebies and discounts to its fans. By generating more and more fans, businesses can increase their overall visibility on a larger scale. For example, when a person "likes" a product on Facebook, this activity is posted on their profile for the rest of their friends to see. Considering the fact that the average Facebook account holder has about 500 friends, this can dramatically spread the message of your company while also increasing its credibility.
Keep The NEWSS In Mind
It's not about politics. Whether or not they're fans of the president and his party (and his other policies), Americans generally are not fans of the health care reform legislation they pushed through two years ago and are now in the process of implementing. It will change the nation economically, for sure, but it will also make deep changes in the way Americans keep themselves healthy....
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