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Advertising: The Nuts And Bolts Of Making It Work: Step One: Make your Headlines Command Attention
Most of the advertising I see small businesses use is ineffectual, image advertising. By ineffectual, I mean not making the cash register ring. Over the next couple of articles I will show you strategies and tactics which will make your advertising work for you...and by that I mean get you more customers.

Speaking as a Performing Art
My buddy Doug Lawrence has been a professional singer, music director, and speech coach. He is a highly respected concert artist having sung for almost forty years in venues such as Carnegie Hall, Hollywood Bowl, and throughout Europe with conductors like Leonard Bernstein and Michael Tilson-Thomas.

Other command attention Related Articles

Are You Making These 5 Mistakes with Your Headlines?
It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention.

The "Cold Call Presentations" Myth
Sales professionals, new to selling or business development, might view the opportunity to make a presentation on the spot as a positive event, especially when they learn how hard it is to set a steady stream of appointments to make their presentation. But this perceived opportunity is far from the best time to make a sales presentation, because they rarely can command a decision-maker's full attention.

Build your business on the Pillars of Profitably
Most businesses don’t maximize profits. Indeed most businesses fail - usually because owners and managers are reacting more than focusing. “Crisis-fires”, daily and hourly, command their attention and consume the day. As a result, they find themselves staying busy, instead of being highly productive.

Confusing Who You are with What You Have Been Through: Learning Self-Command
Untangling your past so that you can move forward and experience new success in your life is an important part of having success. Self-command teaches you how to take action and become your dreams and fulfill your life with more joy, success and happiness. Learn how you can take life to a whole new level. Go on, take command of your dreams.
How to Be a Rockstar Leader
When you hear the word “rockstar,” what comes to mind? Does it conjure up visions of a stage performance where adoring fans groove to the pounding vibe of a mega-celebrity with massive adoration? Does it evoke images of limousines, red carpet struts, and mega-attention? Perhaps it makes you think of an indulgent lifestyle where someone “gets” everything in lavish doses because of their huge persona, swelling fan base and their ability to command an army of servants to grant their every wish? Maybe an image of Mick Jagger, Bono, or even Hannah Montana? What about in a corporate setting? Have you ever heard of an executive on a rocket ride to the top in the organizational structure being referred to as a rockstar? If you have, does the image make you think of what that person gives, or what he or she gets?

Harness the Power of ‘Free’ Marketing
No doubt the title of my article caught your attention! The question is - are you gaining enough attention from your customers/clients? And, do you want to maintain their attention?
The Eyeballs You Already Have
It's always easier to get more attention from the people who are already paying attention to you--and to bring them back as customers, far more cheaply and easily than going after strangers. This month, a few easy strategies to get more attention from your existing list:

How to Harness the Power of Culture
Optimizing your culture should command as much attention as performance metrics, operations, finances, sales and every other organizational discipline.
Personal Branding: What Can We Learn From LeBron?
While very few of us will ever command his level of attention, we can all learn from his mistakes and apply them to our own branding efforts.
Business Presentation Tips - How To Command Attention
How should you command attention while giving a PowerPoint or Keynote presentation? Discover 3 powerful practices that put you in charge of the pace, flow and impact of your story.
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