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Improving Customer Experiences - Is It Still Important Or Is Price The Only Thing That Matters?
Many have questioned the importance of the overarching customer experience... Has the economic downturn minimized its importance?
Future of Franchising in India
Franchising is an entrepreneurial alliance. Much like a commercial business partnership wherein the franchisor provides the brand name, manufacturing / service delivery process and access to the system and the franchisee provides the capital and forms the front end of the delivery system. Franchising is based on sound principles of excellent and consistent quality that is associated with a brand name.

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