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Like this article? PLEASE +1 it! |  |
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commoditization Tagged Articles
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Wake Up and Smell the Coffee
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| Just when I was beginning to wonder whether another great experience was going to surrender to the short-term gains of operational excellence, Howard Schultz gave me faith. |
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The IT Sales Model is Broken
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| We are in the midst of a genuine revolution in the way I.T. sales are made. At the heart of this revolution is the issue of competing on value. In many cases, the differences between traditional sales approaches and value-based selling appear to be subtle, but in fact, they are profound, requiring changes in strategy, corporate culture and selling skills.
Today’s markets are characterized by rapid commoditization, and it is seldom possible to compete on the basis of product features and benefits for any length of time, if margins are to be maintained or improved. Increasingly, the question being posed to suppliers, by their most important customers is – “How much better off will my company be if I buy your product/service or business solution?” |
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Great Sales Challenges of the New Millenium
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| Changing social and economic dynamics are radically changing the way the sales function, and salespeople operate. |
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Other commoditization Related Articles
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The IT Sales Model is Broken
| |
| We are in the midst of a genuine revolution in the way I.T. sales are made. At the heart of this revolution is the issue of competing on value. In many cases, the differences between traditional sales approaches and value-based selling appear to be subtle, but in fact, they are profound, requiring changes in strategy, corporate culture and selling skills.
Today’s markets are characterized by rapid commoditization, and it is seldom possible to compete on the basis of product features and benefits for any length of time, if margins are to be maintained or improved. Increasingly, the question being posed to suppliers, by their most important customers is – “How much better off will my company be if I buy your product/service or business solution?” |
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World Class Customer Service - Creating & Delivering It To Differentiate Your Company
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| How can a company with limited resources and with its products and services continually fighting commoditization differentiate itself with "world class" customer service?
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