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Lessons from the American Franchise Business: Building Your Business Operating System
One new franchise opens every eight minutes of each business day. Franchises account for over $1 trillion in revenue – that’s over 50% of every retail dollar. American franchises have an enviable rate of success compared to other American businesses. Franchisers provide their franchisees with three advantages that most entrepreneurs do not have: an established business system, a profitable plan and financing. Of these three advantages, the critical differentiator is the established business system, what we call a Business Operating System.

Other commodity service Related Articles

Product Packaging The Secret to Selling a Commodity Product
In the world of marketing, perception is reality. You can use that to your advantage if you sell a commodity product. This article gives you a good example of how to package a commodity product for higher profits.

FIVE STEPS TO GETTING THE FEES YOU KNOW YOU DESERVE
By John Doerr One of the most common laments I hear from service business executives goes like this: "Our services are becoming a commodity. Everyone is out there saying they can do the same thing we do, pushing fees further and further down. Prospects are just buying on price." Unfortunately as service providers, there are aspects of what we provide that have become commodities. Price competition is rampant. However, if you follow these five steps to provide value before, during, and after the sales process, you will get the fees you know you deserve.

IS THERE ANY VALUE IN YOUR VALUE PROPOSITION FIVE TIPS FOR COMMUNICATING THE REAL VALUE OF YOUR SERVICES
By John Doerr Are You Different? In the course of my work with all manner of professional service firms, I hear a very common lament. “We are becoming a commodity. The prospects just seem to buy on price. We are really good. How can I possibly separate myself from the crowd?” My usual response is, “What can make you special? Why are you different?”

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Build Value Not Discount To Avoid Becoming A Commodity in Your Industry During Good or Bad Times
Many sales professionals to small business owners to C Level executives believe that by discounting their products or service during good or bad times that they can increase sales and maintain customer loyalty. However, what these folks are really doing is just the opposite because they have turned their products and services into a commodity.

Cold Calling Should Not Create the Sales Catastrophe of Becoming a Commodity
Do you need more sales as service professional whether you are a business consultant, sales coach, financial advisor, insurance agent or realtor? Are you making those necessary cold calls? Did you ever think that you are potentially creating a sales catastrophe of becoming a commodity?
Top Salespeople Avoid Commodity Selling
If your pushing products/service you may be turning your product/service into a price driven commodity. With small changes in how you approach, talk and present can take you out of the price driven commodity race.

Commodity Value Proposition - An Oxymoron?
How do you find your value proposition when everything you do and everything you sell seems to border on being a commodity because everybody is trying to do the same thing to create competitive advantage? “Oh, but we’re different. We sell our World Class Service.” Right ………………………. How many companies do you know that don’t say they have world class service. Many say that servicing the customer is their core competency. If they truly do have world class service, service is not their core competency it’s what they are doing to create and maintain that level of service that is their true core competency.
Fiat Money vs. Commodity Money
As the world economies have embraced fiat money over commodity money we stand on dangerous ground. United States debt and World debt have reached record proportions. This crippling debt sees no foreseeable end and the roots can be traced to the twentieth century shift of thought between fiat and commodity money.
Fiat Money Vs Commodity Money-A Raging Debate
Are you looking to become involved in the discussion surrounding fiat money vs. commodity money? Many people are trying to learn more about this discussion as countries around the world are running up debt. America is not exempt from this either as seen by the trillions currently owed by the United States government. Commodity money is currency backed by a tangible object. Up until the mid-20th century, the American dollar was backed by gold.

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