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East African entrepreneurs need a level playing field in the new Common Market
The regional integration of the East Africa community is finally here. With the promise of trade barriers falling, for East African entrepreneurs this bodes well in a common market of 130 million people.

Regional Economic Communities in Africa
Regional economic integration has a long history in Africa. The South African Customs Union (SACU) was established in 1910 while the East African Community (EAC) was set up in 1919. The East African Community collapsed in 1987 but is now being actively revived. Currently there are 14 regional economic communities in Africa.
Forms of Regional Integration
We may identify five main types or forms of regional integration, classifying them by a rising degree of intensity.

Other common market Related Articles

Sales and Marketing Common Sense
The most successful sales and marketing approaches are based on common sense. There is genius in their subtle simplicity. They may at first appear to be common knowledge and easy to implement, however, do not let this fool you because common sense is not so common. Here are a few basic marketing and sales principles often ignored by businesses.
How to Successfully Market Your Website
Once you build a website, your job is only half done. Now, you must market it to your prospects so they visit—often. Here are some of the most common ways to market your website:

Products Ready Now What
One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market. Learn how you should prepare.
Big Fish, Small Pond
Target marketing is the process of choosing smaller market segments at which to focus your efforts. It is the process of locating specific groups of prospects that share a common description and needs. Target marketing is a “vertical approach” to increasing your influence and market share. The brands with the most highly focused target audience are usually the most successful.
The 10 Key Features of Best Practice Franchisors
In many markets across the globe, both domestic and international franchises compete for market share. But what makes the market leader or that emerging franchise system so much better than their competitors. Rod Young, Executive Director of DC Strategy, highlights what sets them apart. In developing national and international franchise systems, the DC Strategy team found that the features of many businesses which stood out for their growth trajectory and market share had common elements that were not confined to industry groups, but were present across businesses as diverse as food, retail and service networks which built substantial enterprise value for their Shareholders and proprietors. Conversely, almost all networks which faded to thrive lacked many of the following features:
Don't Bite the Invisible Hand That Feeds You
The anti-capitalist is a curious breed. They take a variety of different positions, but all share one common theme: the general belief that the market is an inherently evil force. They pass along such canards as "The free market doesn't work," "Capitalism is the exploitation of the worker," and "There is no such thing as the American Dream," among many others. They are often found writing for outlets such as The Nation and Harpers, as well as self-righteously demonstrating against free trade agreements and French labor proposals, inter alia.
Market Analysis Template
When looking into a new business proposition or else brainstorming for your current market a market analysis template can be used rather effectively. What this does is break down your market segment into clearly defining traits that your market has to help you figure out how to better serve you customers. There are more than a few market analysis templates floating around for free, a simple web search will net you more than you would ever use. However, an understanding of the components that make up a market analysis template and making sure you have everything you need in place can be very helpful. I just so happen to have a few ideas on that.
Common Sense and Success
We are all born with five senses: sight, sound, touch, taste and smell. These senses help us navigate our way through the world. They bring us delight in small things. They also warn us when danger threatens. However, I believe that we all have a sixth, and underused sense, our common sense. Your common sense helps you make the right decision in ambiguous situations -- but only if you use it. When I tell people that I'm the Common Sense Guy, people often come back with Will Rogers' saying, "Common sense isn't all that common." I disagree. I think that we all have innate common sense. It's a natural gift, just like our five other senses. We don't always use it though. If you are willing to let your common sense guide you today, you can use it as a guide tomorrow, the next day, next week and next month.
Do You "Park and Pray"?
A common theme amongst investors is to become complacent when things are going well or the market is quiet. This reminded me of a term we use in the industry known as "park and pray". Read on to learn more!
6 Proven Strategies Helping Introverts Easily and Effortlessly Market Themselves
"I hate to market myself" is a very common complaint I hear from many of my clients. It's imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens. What are the best ways for introverts to promote themselves in a way that doesn't feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves:
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