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The Masculine Mystique - Field of Lost Dreams
Culture has a positive role to play in nurturing a young man into an adult. At midlife, that culture must be challenged, otherwise it can strangle a lifetime of dreams.
The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

Tips to Differentiation
Doing something much better and valuing your customers are distinct advantages that will lead you to the winners circle in time. This article outlines some tips and hints to reaching your differentiation goals.

Other common sense approach Related Articles

Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no idea why their customers buy. They assume that customers buy for their reasons, when in fact the opposite is true, and here is the common sense part: customers buy for their own reasons. Many companies still attempt to make customers buy for their reasons. You must understand why your customers buy your product or service
Sales and Marketing Common Sense
The most successful sales and marketing approaches are based on common sense. There is genius in their subtle simplicity. They may at first appear to be common knowledge and easy to implement, however, do not let this fool you because common sense is not so common. Here are a few basic marketing and sales principles often ignored by businesses.
Tips for Improving Communication
Common sense isn't so common anymore...these simple lists can help you establish your minimum criteria/expectations for staff.
Common Sense Leadership
This article was inspired by a meeting with an ex colleague of mine who has survived several economic downturns, numerous reorganisations and tens of bosses over a 22 year period in a large multinational organisation. I asked him how he did it and he said, to him, it was just common sense! This article outlines his top 8 tips for common sense leadership.
Writing Tip: Put what you want to get done in paragraph one
To pique the interest of your readers, give them your "bottom line" up front. This writing tip is common sense, but not common practice.

Why 3% Network Marketers Succeed and 97% Fail
Unfortunately, the hard cold fact today is that most network marketers are not successful or are not living up to their potential. We can certainly learn from those who succeed in this business and also learn important lessons from those people who fail. There is no magic pill here and there is no formula that is not the result of just plain common sense. However, sometimes common sense must be reminded and visualized. The following is a short list of why some network marketers just don’t make it, and why others are bound to do succeed.

No DMs Please
I'm continuously shocked at the lack of just plain common sense (or common courtesy) from some Tweeps.

The State of the Union, Common Sense and Success
Successful people embrace and use their common sense. They apply four key common success principles: 1) clarity of purpose and direction; 2) a sincere commitment to taking personal responsibility for your life and career; 3) unshakeable self confidence; and 4) competence in several key skills. In the State of the Union address, President Obama called common sense a novel concept. It may be. However, if you are serious about creating the successful life and career you want and deserve, you will embrace your common sense. You'll apply your inner knowing of what to do to when it comes to succeeding in this life and in your career.
Common Sense and Success
We are all born with five senses: sight, sound, touch, taste and smell. These senses help us navigate our way through the world. They bring us delight in small things. They also warn us when danger threatens. However, I believe that we all have a sixth, and underused sense, our common sense. Your common sense helps you make the right decision in ambiguous situations -- but only if you use it. When I tell people that I'm the Common Sense Guy, people often come back with Will Rogers' saying, "Common sense isn't all that common." I disagree. I think that we all have innate common sense. It's a natural gift, just like our five other senses. We don't always use it though. If you are willing to let your common sense guide you today, you can use it as a guide tomorrow, the next day, next week and next month.
Your Reputation: A Dozen Ways to Protect It
Preserving our reputation ought to be a top priority for all professionals. We unwittingly do things on occasion that damage our precious reputation. The rules for enhancing reputation are all common sense, unfortunately they are not always common practice. I have developed a dozen things to remember about preserving your reputation, and I would be delighted to have suggestions of things to add to the list. What would you add? 1. Follow the Golden Rule 2. Be positive 3. Do more than your fair share 4. Admit mistakes 5. Be kind 6. Listen more than you talk 7. Be humble 8. Be reliable 9. Read Body language 10. Offer and ask for assistance 11. Operate from a sense of values 12. Keep your ear to the ground.

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