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Shelter From the Storm
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)

Other communications media Related Articles

“Your PR Doctor’s Prescription For Healthy Local Media Relations”
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
“The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations”
Developing and maintaining strong healthy media relations and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your “PR Doctor” and other professionals must adapt to the increasing importance of electronic communications and related technologies to remain professional and competitive. And strategic thinking and processes to manage PR programs and campaigns have become essential. If we use a “preventative medicine” approach to healthy media relations, we need to identify the top 10 public relations errors we want to avoid. Here are your “PR Doctor’s” top 10 public relations errors to avoid.
Improve Your Communications by Taming those 800-Pound Elephants
With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done.
“Should I or shouldn’t I”
I have determined that there are many reasons why businesses haven’t adopted Social Media into their overall communications strategy. Be it skepticism, lack of funding or no internal support from upper management. These delays to jump into the Social Media world could be a blessing.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Sarah Palin Belongs on Fox Not Discovery
Palin's disrespect for the environment has damaged Alaska's wildlife and endangered Alaska's natural heritage. Ironically in March 2010 Discovery Communications announced that Palin was to host her own TV show on the beauty of Alaska." Palins position on the populist conservative media outlet Fox is entirely consistent with her right wing persona, but not with a nature show on Discovery. Alaska, beluga whales, Defenders of Wildlife Action Fund, Discovery Communications, endangered animals, polar bear, sarah palin, wildlife, wolves, Zaslav
Social Media Marketing…The Challenge of Herding Cats
Social media marketing, communications. Gawd it sounds like soooo much fun...so interesting...so challenging...so mano y mano! Too bad everyone thinks of it as just another marketing/advertising tool to push ideas, products at folks. That isn't what social media communications is all about. It's about the customer. So start with the one you've got. Work with him/her. Make them happy...very happy. Help them be your advocates, your promoters. They'll tell a few folks how good your company, products, services are and in "almost" no time word will spread round the globe. Get out there. Get your hands dirty. You can't herd cats. You can't herd consumers. Get in the saddle with the attitude you can and they'll turn on you. Show they why your product/service is so good. Show them how to install, troubleshoot, use it. Then ..
Birnbach Communications' Top Predictions for 2011, Part I
Birnbach Communications has been issuing annual predictions covering media and technology, going back a decade.

Responding to social media enquires – understanding the basics
Punch Communications, recognises the importance of acknowledging and responding to social media queries in an effective and timely manner and has provided a number of handling suggestions for businesses.
Successfully handling crisis communications
When it comes to crisis communications, I’ve handled media enquiries covering pretty much everything including faulty car parts, congestion charging and noisy neighbours, so I’ve learnt a trick or two about resolving the situation and keeping the media disruption to a minimum.

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