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Kraft Buys Into the Mirage of Vendor Rationalization
In yet another example of the "when will they ever learn" category, About.com's Martin Murray's article "Kraft To Rationalize Vendors" reported that the company "announced that it is planning to cut its supplier base in half, affecting more than 30,000 businesses, but possibly saving Kraft more than $300 million a year." Putting aside for a moment that enterprise-wide rationalization strategies rarely deliver the sustainable savings that are expected - it would be interesting to see how the $300 million per year number was actually calculated - history has shown that the "sifting" process usually results in a supply base composed of the least desirable vendors.

Other company announced that Related Articles

Sub prime corporate branding new is not new
New Century Financial Corporation [NYSE:NEW] is in search of a brand strategy. The company is one of the largest non- or sub-prime mortgage lenders in the United States, and today announced their first corporate branding effort with the tagline, a New Shade of Blue Chip.
Estee Lauder Advanced Night Repair
In 2006, New York-based cosmetics giant Estee Lauder took a step in a new direction. In September, it was announced that one of the company’s most popular products, the Estee Lauder Advanced Night Repair line of treatments, was getting a virtual makeover. A new site was going to be launched for the products that would allow space for people to post their own testimonials about the line and its effectiveness.

Staying in the Game
The message came from Human Resources. There's nothing to worry about with the newly announced organizational changes and pending merger, it reassured. The changes will be good for the company and good for the people who work here it coached.
Software developers can start earning from Palm Pre apps in September
This week, Palm announced the latest phase of its strategy to take on Apple’s iPhone and Research in Motion’s Blackberry by offering a range of innovative applications for users to purchase for the Palm Pre. According to the company, software developers will be able to begin charging customers for downloading their applications from an ecommerce beta program in September. The move follows last month’s release of the Mojo Software Development Kit, which was viewed as a step forward in Palm’s efforts to strengthen relationships with developers.

SBA Guarantee Fee Coming Back…
It was recently announced that the SBA may be implementing the SBA guarantee fee again.

Pepsi's Sugar, Childhood Obesity and Twitter's Swiss Cheese
Having just concluded my second book (which will be released in February), I found it an enjoyable change of pace to once again cover the diverse and at times thought-provoking headlines from the world of social media. While I must admit that I first heard the news of the Pepsi throwback beverage in which the company announced that it would once again use "real" sugar in its flagship and Mountain Dew brands on the NFL Channel on TV, the social media factor was quite notable.
Vaidyaratnam eyes to have more franchisees
3rd February 2010: Vaidyaratnam, an ayurvedic player, has announced plans to roll out 1,000 more franchisees in major destinations in India and abroad in the next three years. Meanwhile, the company has set a turnover target of Rs 200 crore by 2015. For this, the company would invest 25 crore in a phased manner over the next four year. The target is achievable considering the pace at which the market for ayurveda is expanding both within the country and abroad. The company has also decided to invest Rs 25 crore in a phased manner in the next four years, E T Neelakandan Mooss, managing director, Vaidyaratnam, said at a press meet.
Yontrakit JV serves niche market for Mitsuoka cars Franchise
The little-known Japanese auto company Mitsuoka Motors, a specialist in painstakingly handmade cars, and the Thai auto franchisee, Yontrakit Corporation have announced plans for a joint venture. The new entity will produce the Mitsuoka niche car brand in Thailand. The two companies will sign a franchisee agreement next Wednesday at a Bangkok hotel, said a statement from Yontrakit. Yontrakit apart from Mitsuoka, is also runs car dealerships for Audi and KIA.
I Love Google's Style
Today Google announced that they had now raised the limit on number of contacts to 25,000 (from 10,000) for all Gmail users (including Google Apps users.) Boom – done – deployed for everyone – and announced in a short and to the point blog post.

MORE HACKING. WHEN WILL IT STOP?
The simple answer? It won't. To paraphrase Willie Sutton, bank robber, "That's where the money is." PBS, Sony, Lockheed, Amazon, IMF, US Senate, etc., all announced in 2011 that their systems were hacked. Security specialists are now calling 2011 the year of the hacker. Weak SecureID tokens, malware, password attacks, etc., have all been used. Foreign governments, terrorists and a "hacking collective" called LulzSec have been accused. Recently, the DOD announced that cyber attacks can now be regarded as a military attack with the recourse being military ordnance.
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