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company executives Tagged Articles
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Training and the Cost Cutting Dilema during Tough Times
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| Most company executives decide to spend money on training because it's popular, especially when economic times are good. There is a view that it's “good," and it's also something that responsible leaders are “supposed to do” to prepare for the future.
Unfortunately, training becomes the first activity to be cut when times get tough. There is also no objective measure that calculates the business case of return on investment for training.
Actually, training, education and coaching should be the absolute last consideration when investigating cost reductions during difficult economic times. However, continued spending of money on training isn’t the only answer. Training alone will not produce the kind of results that training combined with coaching and education can produce. |
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Lesson #3: Find What Works and Stick With It
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| Coca-Cola executives in the 1980s would have done well to follow in the example of its founder. In growing his company, Candler understood the importance of not messing with perfection. As an increasing number of copycat beverages found their way onto the market, Candler might have changed the shape of his bottle, or altered his marketing message, but he never once made the crucial error that his later successors would: after creating the perfect drink, he never again changed its secret recipe. Candler knew that in an increasingly competitive industry, it was important to stand out, and to keep customers on their toes, but he did not dare mess with what he saw as excellence. After all, if it was not broke, why fix it? |
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Lesson #2: Figure Out How To Whet The Nation’s Appetite
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| Within the industry, Sanders had come to be respected as a great marketer not just because his own face was plastered around the country. Rather, Sanders understood food and he understood what it would take to whet the nation’s appetite for his food. He was thus able to come up with a number of unique strategies for enticing customers to try his fast-food franchise. |
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Lesson #2: Being Stubborn Is Fair Play On The Road To Success
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| “You know, I’m lucky enough that I’m just sort of stubborn and sort of immature,” says McFarlane. “That thought of, ‘Todd, how come you’re successful?’ never occurred to me. I don’t listen to anybody. I’m like a five year old kid. I’ll hold my breath if I don’t get my way, and it served me.” |
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Lesson #4: Make The Most Of Potential Marketing Moments
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| “There is no other article for individual use so universally known or widely distributed,” Gillette once said. “In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Desert.” |
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Sustainability Coaching: How to Realize Long Term Productivity Gains in Business
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| Business owners and company executives want an optimized company, which means that productivity is at its peak. To achieve these, failure proofing by addressing these three factors is key. Productivity gains are sustained through simple but effective project planning, incorporating benchmark change management strategies and being passionate about the productivity goal and following through. |
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Social Media #1 - A Company's Friend, Foe
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| First in a series on social media |
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Managing the Process of Automation: Leveraging Capabilities Without Forfeiting Accountability
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| "It ain't easy leading a software company these days. Customers are sick of poor quality, inadequate security, old-fashioned business models, and pie-in-the-sky claims for trends like open source. They just want software that works. That was the message coming from customers, industry experts, and even some company executives at the Software 2005 conference last week in Santa Clara, California.
from "Execs Tell Software Makers: Some of You Are Doomed," by David Kirkpatrick (May 6, 2005) |
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Overcoming Your Boardroom Presentation Fears
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| I have gone through a good number of Boardroom presentation with all the funny and awkward incidents that characterise this kind of presentations. I is a stress situation that requires preparation and wit. Here are some tips that may help. |
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Top 10 Reasons Why Most People Don't Invest in Real Estate
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| During these sometime stressful economic times, many people are currently experiencing massive uncertainty about their financial situation and don’t know what to do about it, or how to fix it.
Diversifying in mutual funds is often recommended by top analysts when the market is sluggish.
However, as stated throughout ‘Top 10 Reasons Why Most People Don’t Invest in Real Estate’ which is backed up with statistics and figures to support ist findings, investing in mutual funds may not be in your best interest. In fact, it could lead to a rapidly depleting retirement fund.
Inflation can quickly eat into your investment capital if it’s not invested in the right vehicle or produ The ‘Top 10 Reasons Why Most People Don’t Invest in Real Estate’ report details where in the world inflation is quickly eating into people’s life necessities. |
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Proctor & Gamble and Google swap employees
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| Temporary trading of employees in attempt to learn how other companies promote themselves |
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Increase in Government Immigration Enforcement Activities
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| Worksite enforcement activities continue to be expanded by the federal government resulting in significant increases in fines and criminal arrests of company owners and managers. Read more about what you need to do to protect yourself and your business. |
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Strategies That Get You Hired
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| If you are in sales, pursuing a new job is much like pursuing a sales prospect. Your marketing tools have to present you in the most relevant light. This article tells you how to effectively use them. |
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Business Intelligence: Get the Goods on Your Customers, Partners, and Competitors
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| You just learned about a sales or business development opportunity. Or, perhaps, you encounter a new competitor. Now what? The first step is to gather information – and the Internet can be an effective and inexpensive source to do so. Here’s how. |
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Life After Business School
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| Thinking about using your MBA? Your resume is something like your business school primary application. It is the place to list all of your educational, work, and volunteer experiences. |
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Coping with a Marketing Crisis: When to Throw Strategy out the Window
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| Everyone has heard the phrase, “It takes a village to raise a child.” Well, in the brand communications world, we say, “It takes a crisis to create a marketing plan.” |
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Sales Job
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| If you are reading this article then I already know that you are an ambitious person. A sales job is no easy task, and definitely not for the faint of heart, so if you are after one, you must know that you are a go-getter who does not mind hearing 100 “no’s” before getting to a “yes”. |
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Other company executives Related Articles
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| The Starbucks Company appears to be in a bid to take over the world. At least, that’s what it seems like as this corporate giant edges closer and closer to its goal of having over 20,000 stores around the world in just a few more years. What is the secret to the rapid expansion of the Starbucks Company on an advertising budget that company executives readily acknowledge as a ‘joke’? |
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Insight Into Incompetence of Managers & Executives, From Your Strategic Thinking Business Coach
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| One of the most common topics of conversation in today’s workplace is the incompetence of managers and executives. And there does not seem to be any evidence that this subject is going away anytime soon. In addition, the managers and executives are very fearful that their subordinates will discover how really incompetent they are. And again, this fear of being “found out” is actually well founded.
What is the magnitude of failure among managers and executives? According to one research study, 4 out of 10 newly promoted managers and executives fail. Think about this – that is a 40 PERCENT FAILURE RATE! Why do managers and executives fail? Based upon more than 35 years of experience and observations, your strategic thinking business coach offers a list of ten (10) top reasons for failure.
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Feeling Lonely At The Top? It May Be Time For An Executive Business Coach!
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| Have you heard or ever spoken the words, “It is lonely at the top!”? This was a much used phrase in an organization I worked with some years ago. And it really is true! Many executives and top business leaders experience that feeling and many executives arriving in a new company and/or position will often fail. Some of the most common reasons why they fail include: unclear and misunderstood expectations; failure to build strong and effective relationships with key stakeholders; failure to understand the company culture; failure to manage change; and failure to gain the confidence and commitments from the management team. Each of those failures could be addressed if the executives had the benefit of an executive business coach with thirteen (13) major characteristics that define a good executive business coach. |
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Ten More Compelling Reasons To Hire An Executive Coach
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| All of today’s true business leaders have either created change, or proactively adapted to change happening around them and their organizations. In today's fast-paced business world, executives often feel the loneliness at the top of their company. What is most important for those executives to recognize is that he or she doest not have to go it alone. In fact, more executives are turning to coaches for outside advice and help. Recently I was preparing for an executive coaching presentation to a group of business owners and senior management staff members. I had been asked to make sure I had a list of ten compelling reasons for executive coaching to pass along to the attendees. Here are the ten compelling reasons that I recalled for hiring an executive coach. |
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Hiring Former Fortune 1000 Employees
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| If you are considering a salesperson, sales manager or VP of Sales from a big, name brand company, there is a crucial point that executives from smaller companies usually miss. You probably don't run a large, name brand company. Your salespeople probably aren't automatically invited in with open arms. Your company probably doesn't have a reputation that precedes it. Your company probably isn't the market leader. Your company probably doesn't have the lowest prices.
So how would one of these former big-brand salespeople or sales managers fare when they encounter the resistance, challenges, ambivalence and rejection that the rest of your salespeople endure? |
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Companies Develop Leaders? 10 Ways to Know
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| Is your company paying enough attention to internal leadership development? Here are 10 ways to determine if developing the next generation of company executives is a strategic objective. |
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Evaluating Your Company's Culture
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| I believe a company's culture is the single most important factor that will determine whether the company is sucessful or not. Business owners and executives should consider what they want their company culture to be and how they can shape it. This article provides many practical tips. |
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Value, Value Stream, Flow, Pull, Perfection
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| Manufacturing executives said it didn't apply to them. (They were dead wrong.) Software development executives said it didn't apply to them. (They were dead wrong.) Business & technology services executives said it didn't apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn't apply to them. And of course they are right. Right? |
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ARE YOU READY TO BE A BUSINESS OWNER?
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| As never before in the history of our country there are tens of thousands of mid to upper level corporate executives whose world has crashed around them. They have been “downsized” out of their company…in some cases after years of loyal service. These former corporate executives find it almost impossible to find a job commensurate with what they had. Those employment opportunities are just not available. |
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Is Your Management Team Prepared to Talk to the Media?
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| Interacting with the media is a key responsibility of c-level management. It can either be a successful venture or an occupational hazard. Which direction it takes depends on how the executive team views the media’s attitude towards your company or industry, and how well-versed the team is on company messaging.
Whether you love it or fear it, your executives will at some point have to engage with the media. How prepared is your team to talk to media and how do they feel about being spokespersons?
Here we look at some of the myth based excuses that many executives use to excuse themselves from engaging with members of the media.
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