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A Prescription From The PR Doctor For a Healthy and Effective Media Kit
Media kits are an essential part of any public relations program and it is essential that certain items are included in your media kit. The PR Doctor has developed a prescription for a healthy and effective media kit. The top ten (10) prescribed items for a healthy and effective media kit include:

Other company fact sheets Related Articles

7 Reasons Every Company Needs a Website
A lot of brick & mortar companies still don’t have websites and they seem fine with that decision. But is it a good one? I don’t think so. In fact, I think any company without a website in their marketing plan is shooting itself in the foot. Here are all the things a website can do for your company:

Still dont have a website What are you waiting for
A lot of brick & mortar companies still don’t have websites and they seem fine with that decision. But is it a good one? I don’t think so. In fact, I think any company without a website in their marketing plan is shooting itself in the foot. Here are all the things a website can do for your company:

Steve Jobs Apple
He might have been just 21 years old when he founded the company, but under Steve Jobs, Apple grew to become a leader and an innovator in the global computer, software, and electronics industry. In fact, the company is ranked number 159 on the Fortune 500 annual ranking of America’s largest corporations for 2006, with over $13.9 billion in revenues and almost 20,000 employees. Today, Jobs continues to serve as the company’s Chief Executive Officer.

Calvin Klein Bedding
There are some who would argue that your bed sheets are the most important part of your room. While soothing to the sleeper, they can also refresh – or damper – the entire room. That is why they come as varied as the people who buy them. From classic white to prints and plaids, bed linens range not only in colour and pattern but also in price. The untrained eye might not realize it, but the material quality and thread count of your sheets goes a long way in determining how much you’ll be paying for them. And, if you look at the upper end of that scale that is where you’ll find Calvin Klein bedding.

Building Trust between Management and Employees
Employees are the ones that can in fact have a positive or negative effect not only on your company’s reputation but the success of your company as well. Those managers that are able to maintain and develop trust among their employees are the ones that have longer employee retention.
Effective Decision Making
Business decisions can often have the power to make or break a company. That is not a light thing to look at and quickly dismiss. In fact, making important decisions on a whim may even have a detrimental effect on the company.

Could the World Cup Be Telling Us Something?
In this World Cup (circa 2010), the countries struggling on the field are the same countries struggling with their disastrous balance sheets and bloated entitlement programs, suggests Mike Farrell with aspenIbiz. Read this short post about taking a few pages from the playbooks of the more effective teams on the field which are from developing nations with strong economic growth and stable balance sheets.
Small Business Marketing with Video
The use of online videos in small business marketing has become an increasingly popular strategy. Research has suggested that immediately after viewing a company’s video consumers are far more likely to visit the company website or contact the company via phone. In fact they can be up to 40% more likely to make some sort of contact. This is a pretty dramatic statistic.
An Intelligent Contact Sheet
The field of marketing automation would like to get the right data, at the right time, to prospects who sign up on contact sheets. But with the available technology, it’s not possible.
Happy 6th Birthday, Fearless Competitor!
Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the B2B marketing company Find New Customers was founded in 2009.
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