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company loyalty Tagged Articles



Manufacturing Loyal Employees: Is it Possible?
How do you create loyal, motivated employees if you can't make them stand and cheer? I have observed many firms attempt to create loyalty and an inspiration for hard work amongst their staff. One financial planning firm has actually gone to the extreme in attempting to create a staff of loyal, committed staff people. But what has transpired, instead, is more of an episode of The Office than a truly inspired workforce. The reason: loyalty is not something you can force upon people or manufacture; it is earned through the relationships you establish with your employees.

Building a Frugal Fortune: The Growth of Wal-Mart
“There’s a lot more business out there in small town America than I ever dreamed of,” said Walton. The success of his first variety store took even Walton by surprise, leading in sales and profits in the six-state region in which the Butler Brothers operated. By consistently stocking his shelves with discounted products, keeping later hours than most others, and buying wholesale goods from the cheapest suppliers, Walton managed to significantly increase his sales volume.

Tearing Down Walls: How Walton Rose To The Top
Sam Walton passed away in 1992 but his legacy lives on. It is estimated that if the Wal-Mart chain was its own economy, it would rank 30th in the world, behind Saudi Arabia. The company’s revenues continue to grow at roughly 10% a year, likely surpassing half a trillion dollars in sales within the next decade. The international division of Wal-Mart is also its fastest-growing division, which indicates that the company is continuing to increase its presence around the world. If Sam Walton were alive today, he would be the richest person in the world, with twice the fortune of Bill Gates. How did a farm boy from Oklahoma accomplish all of this?
Lesson #5: Build a Strong Team
Reflecting upon his success, Murdoch commented, “I feel proud but it’s been a long and bumpy ride.” It was not a ride that Murdoch took alone. From his early days working on Adelaide’s The News to his current position at the top of the multi-billion dollar News Corp., Murdoch has learned the importance of surrounding himself with qualified people who can help him achieve his goals.

10 Reasons why to use Promotional Products
10 Reasons why to use Promotional Products.
Tips on How to Create Effective Employee Incentive Programs
Tips on How to Create Effective Employee Incentive Programs
SIX SIMPLE STEPS TO ENHANCING YOUR WORK ENVIRONMENT
Human Resource Specialists nationwide agree: the foundation of a healthy culture (and therefore ultra-competitive edge) is engaged employees – you know, the ones who are the face and voice of your company – the ones who will determine the success or vulnerability of your business....
The dollar is the draw
We often use money as a draw for employees. The question that really needs to be asked is: Is that really what will draw the right employee to your door?

Branding Research
Coca-Cola did not become the powerful brand that it is today just because. From Coca-Cola to McDonald’s to Nike, all of the companies with some of the most powerful and memorable brands in global history became so memorable precisely because they engaged in a careful and well-planned out strategy of branding research. If you want your company to become a recognizable brand, you can’t just sit back and let it happen. You need to get out there and make it happen.

Other company loyalty Related Articles

The A to Z of Small Business Sales - Loyalty and the Value of Loyalty - Part 1
Why is loyalty important? Is loyalty an illusion? The article considers these questions and examines loyalty and reputation and suggests loyalty starts with how small business owners treat people.
The A to Z of Small Business Sales Loyalty Part 3 Loyalty to Customers Employees and Self
Loyalty is a state of faith or feeling faithfulness. Loyalty starts with loyalty to self and the peace, understanding and self reliance that comes from self loyalty. Practising self loyalty will inspire peaceful, relational practises - including the Sales process - within the business will grow and sustain your business.
Revealed key elements of a successful customer loyalty programs
Customer loyalty programs refer in general to points rewarded to customers for either brand or company loyalty. These types of customer loyalty programs can be a very effective form of promotion as long the rewards are valuable to the particular customer base. They are also more effective if they are regularly updated and kept relevant to the company’s products/service or are a good complimentary item to the product they are being used to promote.
Is It's Never Too Late or Early to Build Customer Loyalty
There are many ways to explain or define customer loyalty, but it’s basically an attitude that customers display and which employers desire because they’re showing a continuous interest in the company’s products or services. All businesses need to build customer loyalty, and it’s never too early or late to start building it for your company as well.
Measure And Build Employee And Customer Loyalty
The two most important measurements in your business are not revenue and net profit. While these are clearly desired outcomes, to get them one must focus on employee loyalty and customer loyalty, in that order. More employee loyalty drives customer loyalty, resulting in more revenue and profit. It is that simple!
Questions On Guest Loyalty
A readers question about guest loyalty. Is it really an effort to encourage guest loyalty or just a frequency scheme disguised as a loyalty program?
The Two Most Effective Ways to Increase Employee Productivity, Customer Loyalty & Profitability
Wouldn’t it be great if you, as a leader, could wave a magic wand and initiate two simple tools that would almost guarantee an increase in employee productivity, customer loyalty and company profitability? Impossible, you say! After all, those increases require exhaustive planning, numerous employee training and business development initiatives, and a dogged determination to cut costs. In some cases, they even requires massive company reorganization – and everything takes lots of time and with no guarantee of success. Well, all that may be true. But consider another truth: By improving just two things --employee engagement and inclusion --you can immediately increase employee productivity, customer loyalty and profitability and it doesn’t take a long, drawn out program to pull it off. Let me explain . . .
Why you should stop trying to delight your customers
Delighting customers does not build loyalty. Reducing customers’ effort does. These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions: 1. How important is customer service to loyalty? 2. Which customer service activities increase loyalty, and which don’t? 3. Can companies increase loyalty without raising their customer service operating costs? After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings...
Multidimensional Impact of Company Stickers on the Business
In order to grab the attention of the customers and retain their loyalties, company stickers are essential items. They can create and build loyalty and rapport between the company and customers.

Fascinating Implications of New (Internal and External) Customer Loyalty Studies
Just as loyalty towards green products and services has fallen victim to the continuing economic woes around the world, so has customer loyalty---both internal and external to organizations.
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