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company news Tagged Articles
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How to create and send out an email newsletter
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| Ever since I started my business, we have been sending out an email newsletter on a monthly basis. I meet small business owners all the time who tell me they’d like to send one out too, but often don’t end up doing one for a number of reasons. So, I thought I’d explore what some of those reasons are and how to get around them. |
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5 Easy Ways to Make Your About Us Page More About Your Customers
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| For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust.
The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide. |
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Online Branding
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| You may think that creating a website that features your company’s logo is as far as you have to go with online branding. Well, if you want to go no further, you could stop there. But, if you want to truly create a website that actually adds to your business’ brand then read on. This article provides some tips on how to help build up your brand through your home on the Net. |
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Other company news Related Articles
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More Strategic PR Advice From Your PR Doctor
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| Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.
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Fire Steve Ballmer. Or hire SuperNanny. Or Both.
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| Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news. |
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How to Slow or Stop Negative News
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| What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story. |
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Three secrets of how to use press releases to promote your business or web site.
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| News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook.
Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.
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Secrets of Marketing - Three Reasons to Use News Announcements to Promote Your Business
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| Three Great Reasons to Use Press releases to Promote Your Business and Web Site
Press releases and news announcements serve many different functions in addition to being source material for journalists to write about. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news just a good hook. |
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PR for Beginners
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| News releases are a great way for companies to establish credibility and build brand identity. An effective PR campaign requires a properly crafted and delivered news release. This article provides helpful tips on writing and formatting an effective news release to improve your chances of getting it published and gaining valuable exposure for your company and its products or services. |
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Communicating Challenging News
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| Communication is tough at the best of times and even tougher when it is challenging news on a departmental or company level. Most sales leaders do not communicate challenging news well. Learning to improve their communication tactics will help them face less resistance and facilitate a smooth transition when changes are to be made. |
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News Releases: Writing to Get Noticed
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| News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics. |
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Why What You Say Is NOT What Your Employees Hear
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| He walked into the room to deliver the news that the company was going to be looking at the possibility of outsourcing parts of their IT services. It was actually a part of their database management that IT hated and openly talked about hating. So he knew they would be glad to hear that the company would consider outsourcing it. He walked into the room, delivered his news, and was soon flooded with the resignations from his top talent. |
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Don't Become a Digital Dinosaur
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| Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market. |
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