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5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.

Other company philosophies Related Articles

Lesson #2: Let The Customers Tell You What They Want
Before MySpace came to be, there was Friendster, a somewhat similar social networking site. But what distinguished the two from each other were their philosophies towards their users. “They had no room for fakesters,” says Anderson. “If a dog or a city or an idea had a page, they would delete it. Could anything better have happened to us? People said, ‘I’m going to go to MySpace because I can do what I want there.’”
The Law of Attraction vs. Nonattachment
Dear Jane, I’m excited about a potential new job but I’m holding myself in check, trying to practice the Buddhist concept of nonattachment. But The Secret teaches that if I don’t let myself get excited about the job, I won’t attract it to me. These philosophies are confusing to me. Which one should I pick?
Follow-Me Leaders
Winning philosophies drive successful leaders' behaviors, creating work groups, communities, schools, and homes where others thrive, differences are embraced, and ideas, productivity and excellence flourish. These follow-me leaders offer the why behind the what, give trust, and share knowledge openly.
Control Your Attitude to Improve Your Communications
Are you curious why some people allow themselves to get into arguments and altercations over seemingly nonsense issues? Isn't it sad how some people cannot show restraint, especially during this supposedly festive season? Read on to learn my conflict management philosophies and what keeps me out of trouble.

Being prosperous is your job
Language gives human beings the ability to invent brilliant philosophies but some are counter to our biology, physics and mechanics. Go ahead, have altruistic philosophies, I do. Just make sure they don't violate the laws of your biology. The herd has been thinned for millions of years. You are it's best material to date. It is time to be prosperous. It is your job.
It’s Not Just Who You Know … It’s Who You Associate With!
I am always amazed when I see a couple who has been married for several years and they have adopted each others mannerisms and facial expressions. Sometimes it seems as though they underwent some crazy DNA experiment and were morphing into each other. It's not that difficult to understand how it happens when you think about it. We all share little sayings, inside jokes, private stories, and even similar philosophies on life. After all, your spouse is the person you spend the most time with. Well ... in most cases. :) These same traits, philosophies, and mannersims are transfered into our children as they are being brought up and maturing into adults. Although our children share our DNA and are predisposed to looking like us, there are many other characteristics they pick up from associating with us throughout their formative years.

Why Grow? and Other Wisdom from 37Signals
I’ve known the guys at 37Signals for a little while. I first met Jason Fried at SXSW in 2008, and I then got to know David Heinemeier Hansson (DHH) over e-mail and in person last year. On a fundamental level, I think, our philosophies just mesh well

The Zen of Leadership
There are many aspects to leadership that parallel the philosophies, concepts, and perspectives of Zen Buddhism. I don't profess to have a great depth of knowledge regarding Zen Buddhism, but from the insights I do have, I can see the application with respect to effective leadership. The parallel exists within the concept of...
The five pursuits that turn possibility into reality
We each live by our philosophies however what we pursue is the game-changer.
Practical examples of how different religions can affect our health
Many religions and philosophies that make use of logic and reason go hand in hand with science, and others are not so close views on technological progress. A clear example of how a religion can negatively affect our health is to ban the use of barrier methods such as condoms.
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