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Guerrilla Problem-Solving
Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers.

American Execs Think they Deserve to be Paid Less
This is hard to believe, but according to a new study, most American executives say they believe they are overpaid.
Help Them Problem Solve
As you already know, people do not buy shampoo; they buy clean, great-looking hair. That means selling a benefit. A way that some shampoos have achieved profits is by reassuring people that the shampoo cleans hair, then stressing that it solves the problem of unmanageable hair -- a benefit and a solution to a problem.
Increase Your Sales with Actionable Emails
I hate long emails. They take too long to read and typically include action items I just don’t have time for. No doubt you’ve experienced it, too. Your customers are no different and it’s impacting your ability to close sales.

Other company presidents Related Articles

How to Attract and Retain Great People A SevenStep Process
With more than 25 years of experience in executive human resources positions and consulting, I have advised hundreds of company presidents, CEOs, and board members on attracting and retaining the best talent. With that experience and research, I have honed a seven-step process that takes you from business strategy and recruitment to long-term retention of your best employees and business success. Regardless of a company’s size, finding and keeping great people is the same challenge and can be solved using this same process. If you are a startup, you should use these same steps—albeit maybe a bit more informally—than an established corporation.
An Eight-Step Process for Ensuring Your Acquisition and the Integration are a Success
Far too many companies make the mistake of acquiring another organization, only to attempt immediately to assimilate the new company into the original company’s existing processes, programs, and culture. That is why acquisition integration is often extremely painful and unsuccessful. With more than 25 years of experience in executive human resources positions and consulting, I have advised dozens of company presidents, CEOs, and board members on strategies and processes that help ensure a successful acquisition or merger. With that experience and research, I have honed an eight-step process that provides proven strategies for successful integration of two disparate organizations.

Leave It All To Have It All
Today's laid off workers are not the blue-collar workers in manufacturing jobs: those have long since been shifted to China. Today, prized engineers and corporate Vice Presidents of such-and-such have been sent to the bone yard.

Like to Double Your Memory - Permanently?
Revealed for the first time: the personal memory system of Evelyn Wood, creator of Speed Reading. She graduated 2 million, including the White House staffs if four U.S. Presidents. You can learn it in under 15 minutes and people will you a genius.
Bench Strength and a Hard Driving Sales Force
He also spoke at length about the right way for companies to use value to decommoditize their products and services. Bill elaborated about the difference between real selling and demonstrating and presenting. His 5 tips for owners, presidents, and CEO's? He said that things really aren't terribly different other than money being tighter. So he said:
Manage your Assets but Lead your People
I have had suggestions made to me by owners, presidents and CEOs that would baffle the mind of most professionals that have integrity. For example, I once was asked to fire an individual because his wife's illness had caused the company to reach their catastrophic cap in their insurance program. This same owner would intentionally run mail that contained checks to his vendors through the meter at two cents so they would arrive with postage due. He thought this was a great cost savings idea until the government sent him a cease and desist letter.

5 Frustrations that Derail the Sales Force
I write a lot about the things that frustrate Presidents, CEO's, Sales VP's and Salespeople. Yesterday, somebody asked what frustrates me so I attempted to tackle that question here. I'm very steady and what you see on Monday, you'll probably get on Tuesday and Wednesday too. That said, there are things that will make me eat faster or more often, and here you can read my top 5:

Statism Of The Union II
As far as the observation that both have (or had) the ability to make great speeches, I'll concede that Presidents Reagan and Obama are similar. But the similarities end there. In terms of real substance, Barack Obama definitely ain't Ronald Reagan....
When You Should Promote From Within And When You Should Hire From Outside The Company
Their company was on the rise. They had gone from $50 million in sales to $250 million in just 10 years. They had a softball team, a family picnic every year, and a Christmas party that was so loved by everyone that groups of people would get blocks of rooms and stay the night to party together. Almost every Thursday the entire office would end up at a local bar for a few drinks together. Most of the Senior Vice Presidents made it on Thursday night as well. And then the CEO decided to retire.

Sales Success Requires a Tracking Process -
The world’s oldest profession is selling. Before anyone can purchase or use any service or product, they must be sold. Everyone in your company should be selling, as they are an ambassador for the company, no matter where they are. This is very evident in today’s social media world, where employees need to heed what they post on a public web site. When we talk with presidents, CEO’s and owners of a company, we tell them that they must be selling all the time, or they are just overhead. The head of a company must constantly sell to customers, partners, suppliers, bankers, investors and employees.

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