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Match Your Message To Your Market - A Unique Selling Proposition
When some people hear the term unique Selling Proposition (USP), they think of their company slogan or tag line or something trite. What a lot of business owners don't realize is that a good USP can make or break a business. It goes much deeper than a few words in an ad.

Other company slogan Related Articles

The Dangers of Humour In Advertising
Driving along the highway to my next client appointment this morning, I was stuck behind a huge dump truck for a while, as the traffic inched along. The truck was carrying a large load of fresh garden soil, probably top soil destined for the flower beds of one of the large condo developments along that part of the highway. On the back of the truck was the name of the company, along with a telephone number and the slogan "Soil Yourself!".

How Do I Trademark a Slogan?
It may be possible to file for a trademark for the slogan as long as it's used to indicate & identify the source of goods/services.
Reduce, reuse, recycle and repurpose
I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline.
Why you need a unique selling point
Being Generic Hurts Your Business Having a business without a Unique Selling Point or USP is like running for office without a defining slogan. The result can be similarly devastating: you'll lose. Your business needs a USP. It’s your business’ unique promise to customers. It cuts through miles of marketing red tape and categorically tells your customers that "this is who we are and this is what we can do for you that any other company cannot".

Match Your Message To Your Market - A Unique Selling Proposition
When some people hear the term unique Selling Proposition (USP), they think of their company slogan or tag line or something trite. What a lot of business owners don't realize is that a good USP can make or break a business. It goes much deeper than a few words in an ad.
A Good Mascot Design leads to Effective Advertising
If you are looking to launch an advertising campaign that will be very effective, then there are a few things that you have to do. You should have a good name for your company that is easily remembered and stays in the minds of people. Then you must have a logo design that speaks out the attitude and style of your business. If you also have a catchy slogan, it is so much the better. And today you can even add a mascot to represent your company’s identity. Although this might not work for all kinds of situations, a good mascot design can take your advertising campaign to a whole new level. There are quite a few online logo design companies that will provide you with mascot samples to meet your requirements.
Carving Corporate Slogans
‘Love all. Serve all.’ The Hard Rock Café slogan sticks like taffy on our minds upon our enthusiastic exit from the rock-themed restaurant. The anecdotal origin of this slogan was that the founders of HRC asked the late-spiritual guru, SB for some kind words and the latter scribbled these words on a piece of paper.
Benefits of company slogans
The main function of the company slogan is to reveal the purpose of the company. There is always a purpose behind every company other than generating profit. It can be emotional, patriotic, attitude based or anything else.
Benefits of company slogans
The main function of the company slogan is to reveal the purpose of the company. There is always a purpose behind every company other than generating profit. It can be emotional, patriotic, attitude based or anything else.
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
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