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How Middle Managers are Key to Company Success
In hierarchal organizations, strategic intent flows from the top, while tactical implementation is carried out at the bottom. In the middle of the flow are middle managers: first- second- and third tier supervisors, managers and senior managers who are mandated to proactively deliver the planned strategy's goals. The challenge is that the bulk of their energy is spent tactically (and often) reactively responding to pressures from customers, subordinates, peers and their boss. In fact, how the middle manager responds on a moment-by-moment basis is more impactful to a strategy's success (and an organization's cohesion) than the communication of the plan in the first place.
Swim Clear of the Compensation Undertow
You have the right people, right products/services and the right strategy. But, you are still missing the mark on realizing your true revenue potential. If this sounds like your story, read on.

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Mergers and Acquisitions - a guide for SMEs
This is the first of three articles which taken together will provide a high level guide for anyone wishing to make an acquisition or to dispose of their own company through a sale. This article deals with the overall strategy of Sale, Acquisition &Merger and where it should fit within the wider strategy for your company. The next article will look at the issues for you as a buyer and the process used to acquire and the final article will look at the issues for you as a seller and how to go about finding a buyer.
Part 5: Marketing and Sales Strategies
Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing self-evaluation process and unique to your company. However, there are steps you can follow which will help you think through the strategy you would like to use.
Surviving a Down Economy: Failure is Not an Option
Every company must take a serious look at their operations and decide if they need to make serious and deeply painful cuts or if their best strategy is to make minor adjustments and simply push forward. Either way, every company owner or president must move forward and lead with a certain conviction and strength of will. That conviction must be felt by every manager and employee in the company.
Differentiating Pricing Strategy From Selling Strategy
Let's differentiate between this very sound pricing strategy yet unsound selling strategy. From a pricing perspective, this strategy allows you to effectively position your company, brand, products and services wherever you need them to be, based on markets, competition, reputation, quality and business strategy. However, from a selling perspective, never provide your prospect with even two, let alone three options. It's difficult enough to close business in a timely manner today and you certainly don't want to be the cause of a decision making delay.

12 Steps to Implementing Anything in Your Business: Step Five: Hold a Kickoff Event To Create Momentum
Once you have your strategy and you have tested it, you need to launch it. In most cases, because of the size and scope of the issues that a small or medium sized company faces, a small meeting will normally suffice. This kickoff event is the bridging point between strategy formulation and taking action.

Flickr - Social Media For Business With the Power of Images
They say a picture is worth is a thousand words. As a social media for business marketing strategy however, pictures could be worth a thousands of dollars. Are you using pictures effectively to promote your company or products effectively online? One of the most underutilized and least appreciated tactics is sharing a full suite of downloadable online photos. Sharing images of your key staff, company building, special events and the like can help people familiarize themselves with the company and build trust with your company
Small Business Marketing with Video
The use of online videos in small business marketing has become an increasingly popular strategy. Research has suggested that immediately after viewing a company’s video consumers are far more likely to visit the company website or contact the company via phone. In fact they can be up to 40% more likely to make some sort of contact. This is a pretty dramatic statistic.
Realizing Your Entrepreneurial Vision
Question: Can you become a successful entrepreneur? Answer: Yes, but you can’t do it alone. Entrepreneurs begin by creating a vision. The vision states what your company does, why it is in business and what it will achieve. From this vision, a company strategy emerges. It describes the actions the company will take to make the vision a reality. Your company’s future pain and success is a function of 1) whether your vision serves the needs of the marketplace and 2) how successfully your company implements its strategy.

Sales Recruiting --Sales Recruiter's Top Five Tips to Building a High Powered Sales Recruiting Machine
When it's time to grow your company, getting the right sales recruiting strategy in place can solve a lot of problems that not having the right sales recruiting strategy can create. If you take the time to develop and implement an ongoing and consistent sales recruiting strategy, while keeping the following five tips in mind; you will be on your way to building a world class sales force.

Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

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