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Lesson #4: Infuse Your Company with a Survival Mentality
“I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas,” recalls Roddick. “I had no training or experience and my only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.”

Other company trademarks Related Articles

Two Apples, a Football Tournament and a bunch of Trademarks
This article relates the story of some of the basic truths about Trademarks

Lesson #2: Keep Your Wits About You
In 1974, when Forbes asked Buffett how he felt about the stock market at the time, Buffett replied, “Like an oversexed guy in a whorehouse.” Whether it was talking to the media about smart investments or explaining the company’s performance in his annual letter to shareholders, Buffett never lost his sense of humour. Indeed, it became one of his trademarks for which he is revered.

Domain Names and Trademarks
This article is a primer on how to distinguish domain names from trademarks, and vice-versa, and whether and when a particular word may properly be used for an Internet domain name registration.

PATENTS, TRADEMARKS AND COPYRIGHTS
Some persons occasionally confuse patents, copyrights, and trademarks. Although there may be some resemblance in the rights of these three kinds of intellectual property, they are different and serve different purposes.

TRADEMARKS IN CYBERSPACE
Trademarks and Service marks - definition, why important, how obtained (common law vs. federal registration), protection; domain names - relationship to trademarks, securing and protecting.

Lawyers Top 10 Tricks for Managing IP
Managing a firm’s intellectual property (patents, trademarks & copyrights) can be made easier by following some simple time-saving techniques.

Trademark Basics
Short introduction to the intricacies of Trademarks.

Why Trademark?
If you own a business, you spend a significant amount of time and effort building it up to be successful. You need to protect it the same way that you protect anything else that is valuable to you. What is the best way to do that? With Trademarks.

Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Can You Keep a Secret? Tips to Protect Confidential Company Info
Your trade secrets may be very valuable to your business and you should protect them. One of the easiest and least costly ways to protect confidential company information is to follow rules for trade secrets. Two of the best-kept secrets are the Coca Cola formula and the ingredients for KFC's chicken recipe. These companies didn't resort to government-assisted protection, such as copyrights or trademarks; they simply followed commonsense rules, and you can too.

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