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Determine if your product is profitable before you make it
However hard you run, you'll still lose the race if you're running on the wrong path. In the same way, however hard you work to start up your business, you'll still end up failing if you started the WRONG business. A business venture revolving on the wrong idea, product or service is certain to fail. The fact that only 1 out of 10 business start-ups survive the 5-year mark should prove this. Before you start your own business, therefore, find out if you are going to be the exception or the norm. Find out by doing the following.

Business Coach or Executive Coach: These are the Top 7 Reasons Why You Need A Pricing Schedule
Are you a business coach or executive coach? Do you have a pricing schedule? If your goal is to increase sales, maybe this is the place to start.

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MAKING SURE THE PRICE IS RIGHT
Price, one of the Marketing Mix’s “Four Ps”, is an often-misunderstood weapon in the marketer’s arsenal. Too often, small- and medium-sized enterprises rely on Price to carry the weight for its “little brothers” - Product, Place, and Promotion - in the firm’s marketing battles. This is because of many firm’s misconception that they have little choice but to make sure their prices are comparable to those of the competition.
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Technology and the Small Business
The technology available to the small business owner is comparable to that available to large corporations. This is a remarkable fact, one that will allow small business owners to create and build sophisticated operations. To explore this further I knew I would have to have a conversation with Leslie Babel, President of DigitalFire Inc, an IT Support and Technology company. Leslie’s passion is technology and how he can apply it to make small businesses more effective, more competitive and more fun!

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
2008 - Was this the dawn of a new age of networking?
This article was originally published in The National Networker Has this been the year networking has grown up in the UK? There certainly seem to have been more changes in the last 12 months than any comparable period in the last decade.
A Tale of Two Eateries ...it's not just about the food!
Two restaurants- both have great food and fine surroundings but the service is from two different worlds. Does service really matter? You bet it does. Find out how you can be on the winning side of the service world.

Why Your Site Isn't Showing Up In Search Engines
No SEO services – Having a website without SEO services is comparable to having an advertisement laying on your desk that’s never been printed in a magazine or newspaper. With over 1 million new domains registered each day, you have major competition. Therefore, simply making your site live is NOT enough for it to be found.
An Easy Home Based Business Opportunity Supplements Retirement Income for Single Women in the Baby Boomer Generation
Many single women in the baby boomer generation are looking for ways to supplement their retirement income. They are all looking for ways to maintain their lifestyle. They want to have plenty of money to own their own home, pay for health care expenses, and enjoy leisure activities. In other words, they want to have a lifestyle that is at least comparable to what they have enjoyed during their working years.

Sustainable Business is Good Business
Sustainability is a worldwide movement that is changing the way we do business. Sustainability is a megatrend that reflects a general shift in thinking or approach affecting entire countries, industries, and organizations. Sustainability is the next transformational business megatrend comparable to mass production, manufacturing quality movement, IT revolution, and globalization.

Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

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