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Beware of the Dark Side - The Need For Competitive Analysis
Competition is an integral part of the marketplace - it fuels innovation, controls pricing, and creates better products. What's not to love, right?

I Have my Competitors or Customers Financial Statement – Now What?
The article discusses basic techniques in analyzing and understanding a competitor or customer financial statement, with emphasis on the non- financial professional .
Are you an 'And' or an 'Or'?
Our status quo training tells us that business is a battle. It's either us OR our supposed competitors. What opportunities are we missing because of that thinking?
Competitive Knowledge is a Dangerous Thing
Nothing we do that follows our competitors will make us market leaders. We abdicate responsibility for our own success and empower the competition to define our future.
What You Really Need to Know About the Competition
When it comes right down to it, the only that really matters is what our buyers think. Focused customer assessment is the best way to learn the truth about ourselves, our competitors and what we really need to enhance our future success.
Connoisseur or lay person?
What happens if you have a tooth ache? You go to a dentist. He fixes the problem, or perhaps sends you to a periodontist, or an orthodontist for further treatment. You go to a specialist in the field of dentistry. You don’t go to a plumber, or a solicitor. And you don’t spend weeks surfing the internet to see if you can find answers to cure the tooth ache yourself.
Your Project Plan for Re-branding
You’ve decided to rebrand. What now? In this article, I outline a 5 step process describing what to look for and what to expect from your design firm during a re-brand.

Remedy #2 for product launches & start ups -- "Plan."
A strong, well-thought-out plan is essential for three reasons: 1. It's necessary to convince management/investors they should buy into the idea 2. It helps collaborators know what's needed to accomplish the mission 3. It forces you to think through all the potential pitfalls that may arise
Why Won't My Site Show Up in Google?
We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank.
Better Business Prospecting-Looking for Mr. Goodlead
Aren’t we all getting a little tired of hearing the dismal economic news? The endless stream of droning discussions about foreclosures, bailouts, bankruptcies, and, recession is enough to make even the most upbeat, positive salespeople want to bury their heads in the sand. Sure, it’s natural to feel overwhelmed and discouraged when times are tough, but this is NOT the time to slow down. Instead, it’s a clear signal for you to stay in the game and ramp up your efforts.

The Cost of SEO
Achieving top rankings is no easy task - and it can be incredibly costly. Don't think that SEO is free - it's not. To get to the coveted number one position takes time, resources, and money.
Analyzing and Tracking Your Competitors
Competitive analysis and competitive tracking are two of the more advanced Internet marketing techniques that are available to you, and by implementing them early you will be giving yourself tools with which to grow your business further and faster than those who choose to ignore them, or simply not use them at all.
Put the Competition in the Rear View Mirror
Competitive assessment is one of the most powerful tools we have in our quiver. Yet IMHO so few companies actually assess the competition in a way that works. We spend time evaluating our competitor's technology foundations, comparing feature against feature. We look for every detail that we can use to prove that our technology is far superior to that of others. Too bad that having the best technology doesn't mean you win....or that having the most features doesn't guarantee customer success. If the best technology won, then today's industry giants wouldn't be so, um, giant, now would they? Don't get me wrong. Understanding your competitor's technology and its capabilities is a worthwhile exercise. As long as you don't fall into the trap of defining your solutions based on their features - and become a follower.

Are you a Chameleon?
I caught myself doing the chameleon these past few weeks. Instead of following my own voice - I was patterning some of the folks I most admire. Not necessarily a bad thing - but still a chameleon move.
Sales Training for the Fiery Edge on your Competitors
Your company’s rival could be investing in sales training for their sales staff while your sales staff sits complacently at their office desks, perhaps reaching sales goals but never exceeding them. Not investing in sales training gives your competitors another edge that maybe you can’t afford to lose.

Financing Alternatives
We are often asked about how a company can get its initial financing. There is usually considerable misunderstanding about the various alternatives and their implications. This article positions the various alternatives that a company should consider before embarking on a financing strategy.
The Ten Keys to a Successful Business Plan
If you were to ask twenty experienced business people what it takes to have a successful business plan, chances are you will get many of these answers and more. Here is my view of what a successful business plan is made of.
Developing Your Marketing Plan
Whether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn't have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind.
Developing Your Marketing Plan
Whether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn't have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind.

Other competitive analysis Related Articles

Certified Lender Programs
The Certified Lenders Program (CLP) is designed to provide expeditious service on loan applications received from lenders who have a successful SBA lending track record and a thorough understanding of SBA policies and procedures. CLP lenders are expected to perform a complete analysis of the application and, in return, SBA promises a fast loan decision. SBA reviews the lender's credit analysis rather than conducts a second analysis. SBA still makes the final credit and eligibility decision but, by completing a credit review instead of an independently conducting analysis, SBA strives for 3-day (working days) turn around in arriving at its decision.
What are your competitors doing
An important aspect in any strategic marketing plan is solid market research or analysis. Others may call it competitive research/analysis/intelligence, but they all boil down to one thing: knowing what goes on in your industry from trending to movement in your competitors’ businesses and such before laying down your marketing campaign.
SWOT as a Public Relations Planning Tool
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.
Market Analysis Template
When looking into a new business proposition or else brainstorming for your current market a market analysis template can be used rather effectively. What this does is break down your market segment into clearly defining traits that your market has to help you figure out how to better serve you customers. There are more than a few market analysis templates floating around for free, a simple web search will net you more than you would ever use. However, an understanding of the components that make up a market analysis template and making sure you have everything you need in place can be very helpful. I just so happen to have a few ideas on that.
Use Creativity when Generating a SWOT
A part of the Strategic Process is a SWOT analysis ( It stands for Strengths, Weaknesses, Opportunities, and Threats). Many groups do a perfunctory job of this analysis, and this is a big mistake. This article shines a light on some best practices in doing a SWOT.
Analyzing and Tracking Your Competitors
Competitive analysis and competitive tracking are two of the more advanced Internet marketing techniques that are available to you, and by implementing them early you will be giving yourself tools with which to grow your business further and faster than those who choose to ignore them, or simply not use them at all.
The Infinite Loop to Nowhere
We've all experienced it in business. The analysis of every detail, every potential outcome. We search and search for facts, figures, consenting opinions, a quorum vote - we want to be sure. We let analysis get in the way of success. Especially as our world accelerates around us. All that analysis puts us farther and farther behind.
Ilusions in Regression Analysis
Soyer and Hogarth’s article, “The Illusion of Predictability,” shows that diagnostic statistics that are commonly provided with regression analysis lead to confusion, reduced accuracy, and overconfidence. Even highly competent researchers are subject to these problems. This overview examines the Soyer-Hogarth findings in light of prior research on illusions associated with regression analysis. It also summarizes solutions that have been proposed over the past century. These solutions would enhance the value of regression analysis.

Highest and Best Use Analysis
Highest and best use analysis can assist an owner in maximizing return. Highest and best use analysis can be performed for acreage, site development, and for improved properties. Research and planning can substantially increase investment returns.
Cost-Bnefit Analysis
Cost/benefit analysis means comparing the cost of a proposed investment and the benefit that will be achieved from investment. Normally financial costs and benefits are considered in cost/benefit analysis but in some sophisticated analysis models intangible benefits are also taken into account.
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