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Ten Questions with Compete
This interview features the chief marketing officer and product manager of Compete, Inc. They discuss how Compete competes with Alexa and Comscore, site metrics, and SEO practices.
Video Games…So Many Options, So Little Time
The fun and fantasy of the recent E3 conference was breathtaking. It's great to see gaming bouncing back and the console folks doing their darndest to breath new life into their systems -- especially since they haven't done a refresh design for way so many years, you begin to wonder... It was so cool because we were all ready to see the rebound. But wait a minute isn't it just like WarGames -- a lot of make believe along with some real world reality? Our house has the "standard" console(s). Our house has the "standard" HD TV set(s). Our house doesn't have any 3D content but then the game folks won't have theirs for "a few months." So what else is there? Right! The online gaming world is huge and getting even larger.

Marketing Analytics of Online Ads
Understanding online ad campaigns with more than just click-through rates.
Google US Search Share Reaches 63.2% in May 2009
Google leads the US search base of 9.4 billion with 63.2% share in May 2009. According to Nielsen, Google reported a significant 28.2% YOY growth in number of searches in May 2009. While US core search base reached to 14.3 billion, Google is incredibly ahead of all the search engines in US with 5.9 billion searches in May 2009.
Lights, Camera, Action! Get Paid to Write Short Video Scripts
Guillermo Rubio, AWAI Staff Writer, shows you how you can get paid to write short video scripts for one of the hottest niche markets: online video marketing.
Sharing the Cost of Mobile Speed, Content
Ok every device manufacturer, every service provider (around the globe) is hot to trot to ensure they get their unfair share of your mobile device, content, service dollar (or respective currency). Heck in a year or two we'll even have all the bandwidth to provide the level of service you expect and they're promising. Sure folks are talking about a ton of professional video but it will be a lot of personal/family photos/video across the bandwidth. As they say the service will be good and sure it's a little expensive. That's where mobile advertising comes into play and man agencies/companies are all over a targeted way of reaching/influencing you like a bear on honey. They're moving fast to beat each other to the finish line. Some will never finish the race...so which ones will you bet (invest) your money on?

Entertainment Usage Keep Changing, Growing
The world of content and entertainment is changing right before our eyes. People want their entertianment on their big screen, on their PC, on their mobile whatever. The "pro" content providers (the dudes/dudettes) who earn the big $$$$ are really trying to figure out what YOU are doing wrong! Their weekly schedule is good. It's logica. It's what consumers want. Should be they change it enough. But then there's that pesky Internet stuff and suddenly people can get their content when they want...day/night, home/office/round-the-globe. That sorta, kinda sucks. How do you charge big $$$ for advertising when people don't all watch at the same time? Why are folks screaming out their windows? What are they saying? We think we know but find out more on this link.
Content Your Way!
Entertainment Usage Keep Changing, Growing. Internet-based video content development/ delivery provides a significant opportunity for individuals and organizations -- even those with very limited budgets -- to connect directly with consumers. Mini-ads, mini video segments are economical to produce and with a minimized sell approach can produce outstanding returns.
Women Are More Savvy than "The Rest" Want to Admit
Think about it. Women dominate the web (almost) everywhere except at LinkedIn. According to "them" it's because women don't get it. You tell our wife...we won't. Look around the web though and women lead, control, manage. They're also the people the LinkedIn folks want to connect with and yet the site's management looks down their nose at the stronger half of the species. We're betting females probably have more or better things to do. Here's why...

Other comscore Related Articles

Local Search Continuing To Gain Steam
comScore Networks recently released the results of an analysis revealing the size and growth of the U.S. local search market. According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Two out of five local searchers (41 percent) were looking for information on a local service in their home area.

Ten Questions with Compete
This interview features the chief marketing officer and product manager of Compete, Inc. They discuss how Compete competes with Alexa and Comscore, site metrics, and SEO practices.
Social Networking: A prime location for advertising
So after looking at how social networking can benefit our business by having a presence, there is also the opportunity to advertise within the sites to consider. Sites such as Facebook and Youtube account for more than 25% of UK online display ad impressions, according to comScore Ad Metrix.
The Holiday Season: A Marketing Opportunity & A PR Necessity
The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving Day in 2009, according to ComScore, - and that was just Thanksgiving!
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