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What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
How to make an employee redundant
How to make an employee redundant - a quick and simple guide for employers on how to handle the situation.

Other concise terms Related Articles

Search Engine Optimization Vs. Search Engine Marketing: What's The Difference?
SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
Keep Your Message Focused to Get More Clients
The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise.

Franchise Dictionary / Glossary
Whether you are an experienced franchise professional or you are just a fresher in franchising? This glossary is aimed at demystifying any jargon that you may come across while visiting an exhibition, taking an industry convention or reading a magazine, Here you will find explanations for the most important franchising terms. What’s the difference between a franchisor and a franchisee? Many terms are commonly used in association with the concept of buying and owning a franchise. If you are interested in purchasing a franchise, you need to be familiar with these terms. Are you considering franchising your business, this glossary is the most comprehensive franchising dictionary available.

3 Reasons "NO" is Best
The best communication is clear, concise and gets companies to the winner circle fast
Lose the Jargon: “What do you do?”
There is immense value in keeping your messages concise, simple and jargon-free. Your audiences will understand exactly what you do.
Cash Shortfall? - Managing Creditors
When you are in a situation where you cannot pay all your current creditors you must start to prioritise who you pay, and when you pay them. If you are a retail business for example; then your suppliers are the most important since without them you have no products to sell. If you have credit terms try to extend them, if not, at least attempt to maintain your existing terms otherwise your cash position will get worse.

Importance of Terms When Buying or Selling A Business
Though the price is an imperative part of buying or selling a business, the terms of the deal are also crucial. This article shows some of the reasons why understanding the terms can help you when it comes to any business transaction.

There Is No Right Or Wrong
Learning to "let it be" is one of life's toughest challenges. We see things in terms of right or wrong because that is how we are brought up and how society keeps itself in check, but there is a cost for seeing things in these terms. There is also a way we can let it go and enjoy the calm that comes with letting go of judgement.
Popular SEO Terms – Recap of Some of the Abbreviation
The definition and brief explanation of common SEO terms used by professionals help website owners to understand them better. There are several such terms which if not explained can cause troubles in communication with SEO professionals.
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